On this episode, I’m talking to Katy and Shell. In the last year they took over one of my favorite OG dog blogs, Pretty Fluffy. It was really great to hear about how they got started in the pet world by doing in-home pet family photography, something that nobody else...
Podcast Episode 195: New Pet Influencer Advice from Brittany Brown
Brittany Brown has been running her dog Rosie’s Instagram account since before her puppy was born in early 2020. She quickly got into sponsored posts, and since then has become a go-to resource for people just getting started in the pet influencer world, sharing her...
Podcast Episode 192: How This Dog Blogger Makes $5-10K Per Month: Blog Monetization
In this episode, I’m welcoming back Jessica Williams who first appeared on my podcast on episode 19 where we talked about how to optimize your pet content to get more people to your website. Today, Jessica and I are discussing how to monetize your pet blog. She’s been...
Podcast Episode 191: Pet Influencers Are More Than Cute Dog Photos
In this episode, Charlotte Lehman explains how she got started on Instagram with an account for her dog Starsky. But four years into it, she realized that cute photos and simple captions weren’t fueling her fire. She started to post more about her own life, mental...
Podcast Episode 182: How to Be a Successful Affiliate for Pet Products with Krista Karpowich of Wag Out Loud
In this episode, I’m talking to Krista Karpowich of Wag Out Loud about her career path in canine nutrition and wellness. It’s lead her to create a podcast and grow a revenue stream as a successful affiliate for pet products. Krista is full of creative ideas for ways...
Podcast Episode 177: Hosting an Adventure Cat Challenge with Emily Hall of KittyCatGO
In this episode I’m branching out beyond dog moms to talk to Emily Hall, a cat adventure expert and the founder of KittyCatGO. Emily has built a highly engaged audience of cat parents with her Facebook Group and Adventure Challenge - over 200 cats around the world...
Podcast Episode 142: How to Strategize Brand Partnerships for Pupfluencers
How do influencers partner with brands that align with their values? On today's episode, I'm discussing how to get clear on your values, how to identify and find the right brands, and how you should flirt and reach out to the companies. How to Find the Right Brands...
Podcast Episode 138: How Pet Content Creators Make Money on Instagram with @Jaxandthepack
In this episode, I’m talking to photographer and influencer Corey of @jaxandthepack. I had so much fun talking to Corey about how she got started with photography and how to make money as a pet influencer and content creator. I’ve admired her photos for so long and I...
Podcast Episode 133: Growing Your Pet Blog Traffic with Paige Nadeau
In this episode, I’m talking with Paige Nadeau about her cat blog Live Long and Pawspurr. This year she’s learned a ton about SEO, grown her blog to over 50,000 pageviews per month and been accepted to Mediavine. She shares some of her favorite resources for learning...
Podcast Episode 116: Connecting with the Cat Community with Hasara Lay
In this episode, I’m veering away from all things dog to talk to an Australian pioneer of cat exploring. Hasara Lay has created a community of people who love to explore the world with their cat by their side. She’s created informational guides, a podcast and an...

Get To Know Tori
Pack Leader
Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.
LEARN MORE

The Pups
Lead Lab Techs
Lucy + Burt are the chocolate labrador duo in charge of testing toys, recipes and activities.
Get to Know the Dogs