Is Marie Forleo’s B-School the Right Fit For Pet Businesses?

I’m a big believer in online courses and reaching out for help to get to the next level in my business. One of my favorite online programs is Marie Forleo’s B-School. I’m such a fan that I became an official partner for the course and get to offer exclusive petpreneur bonuses to people who enroll through me. As far as I can tell, I’m the only pet industry affiliate partner for the program!

If you want to grow a purpose-based business, one that makes a difference in the lives of pets and their people, Marie is the authority on that. She’ll teach you why the world needs that special gift that only you have.

Is Marie Forelo’s B-School new to you? In this post I’ll explain:

  • Who is Marie Forleo and what is B-School?
  • My Honest Review of B-School as a Pet Industry Entrepreneur
  • The Module That Had the Biggest Impact on my Business
  • Wear Wag Repeat B-School Bonuses for Petpreneurs

You can also learn about my B-School experience on Wear Wag Repeat Podcast Episode 175: Growing a Profitable Pet Business.  

>> The Summer 2023 Live session of B-School opens on July 18th. This year B-School is BRAND NEW with new videos, modules and fun sheets all updated to be relevant to our lives in 2023. Let this be the year you commit to getting serious about your pet business!

Before we get into it, I want to share that as an official B-School partner, I’m an affiliate for the course. If you enroll through me I will earn a commission. I only recommend products and services that I truly love and use myself. Whether it’s a canine enrichment toy or an online course, I stand behind everything I recommend to you!

Is B School the right fit for pet businesses

Who is Marie Forleo and What is B-School?

B-School is a 6-week online course designed for entrepreneurs who want to build a meaningful, profitable business. The lessons, bonuses and mentor advice can fast-track your growth and save you years of expensive trial and error.

The course has been around for over 14 years and has served over 80,000 students across 650+ industries around the world! It’s not just for course creators or coaches. B-School has value for all kinds of businesses (including pet businesses!).

The program is led by Marie Forleo, the creator of the award-winning show MarieTV, host of The Marie Forleo Podcast, and author of Everything is Figureoutable. Oprah is a fan of hers! Not too many people can say that!

Another thing I want to mention specifically to YOU is that Marie is also a dog mom! That’s her and Kuma, her Toy Australian Shephard.

I know it might seem cheesy, but whenever I sign up for an online course, join a mastermind group or hire a coach, I ask if the creator has a dog. Because dog people just get it! Throughout the course, there are a few pet-specific examples that made me feel like this was a great fit for me and my business.

Kuma and Marie copy


My Honest Review of B-School as a Pet Industry Entrepreneur

Although B-School is not specifically focused on the pet industry, it teaches you the foundations you need to grow an impactful business online today. And let’s be honest, even hyper-local pet service businesses need to be online these days.

No matter what you sell — pet products, services, or anything else — you need to understand how to effectively share your message, attract and convert browsers into buyers, and create outstanding customer experiences for pets and their people. 

I first enrolled in B-School in February 2020. I had just gone through a stressful time that disrupted my business and left me craving direction and support. I considered joining a mastermind group run by a successful influencer, but it was really expensive! Like over $10,000! Looking for alternatives, I discovered Marie Forleo’s B-School.

Since I was leaning toward joining a mastermind group, it was the community aspect that really sold me on the program. I enrolled through Amy Porterfield (by the way, she’s also a dog mom to Scout!) and got access to her bonuses including a Facebook group of business owners going through the course with me. 

When I first enrolled, I dove into the course and everything was going great.. until COVID hit! Because of that, I didn’t complete B-School in 2020. Luckily, students get lifetime access so I was able to go back through the live session in early 2021.

I loved going through many of the lessons a second time (get a program tour here) and seeing much of the content with fresh eyes. I learned different things because my business was in a different place than it was a year prior. Since then I wen through the course again in 2022, and this year I’m excited to see what’s new in the BRAND NEW B-School for 2023! This was the best investment I ever made in my business, because I keep going back to it and getting more value each time. 

full time dog blogger

As I went through the course in 2021, I had one complex website issue I was trying to unravel. I posted my question in the forum and not 1, but 3 expert mentors chimed in. They personally looked at my website and had a discussion with me about what would be the best move. That kind of personal attention from the expert mentors is worth a whole lot more than the cost of enrollment.

Speaking of cost… When I initially enrolled in 2020, I did the payment plan. When COVID disrupted my income, I cringed at the auto payments for a few months (to be perfectly honest!). But I can assure you, after going through the program three times and getting bonuses through the affiliate I joined with, it has been 1000% worth it! I plan to go back through again and again during future live sessions. 

This course will not teach you local regulations for pet businesses or what kind of certifications you need to work with pets. For that, I recommend you check out interviews I did with the women behind Dog Bakery Academy and the National Association of Professional Pet Sitters (depending on what kind of pet biz you want to start).

But as a pet business, it’s essential that you know how to attract customers, keep them engaged even when they don’t need you and how to be smart about your time so that you can spend less time working and more time with the pets who inspired your business in the first place! B-School will teach you all of that and more.

One of my favorite things about Marie is that while she embraces social media, she really pushes her students to find more impactful ways to reach their audience. Having a great website and a healthy email list are two ways to do that. With the unpredictability of social media, I wish I had take Marie’s advice sooner and spent less time on the apps and more time creating content with real value for my audience.

>> You can also learn about my B-School experience on Wear Wag Repeat Podcast Episode 175: Growing a Profitable Pet Business.  

The B-School Module That Had the Biggest Impact on my Pet Business

The B-School program is broken down into 6 modules. I recommend you go through them in order, taking notes and implementing the work as much as you’re able to. I’m not going to lie, it’s an intensive program! But I recommend getting through as much as you can in the 6-weeks that you have access to the mentors and live calls with Marie.

The 6 B-School modules are:

  1. How to Maximize Your Profits, Guaranteed!
  2. Create Irresistible Offers That Unleash a Flood of Sales Converts & Sells
  3. Make Sales In Your Sleep: Modern Marketing Secrets of the Pros
  4. Your Ultimate Sales-Generating Content Marketing Playbook
  5. Catapult Your Traffic & Audience Growth — Without Burning Cash on Ads
  6. How to Make Your Website a Non-Stop Conversion Machine — No Tech or Design Experience Needed!

I was excited to learn about content strategy and marketing because those are in my wheelhouse and two of my favorite things to talk about.

But I surprised myself by learning the most from Profit Plan, specifically lesson 1 of module 1: Profit Clarity (that’s right, the course starts off strong!). *B-School is BRAND NEW for 2023 so module 1 is going to be full of fresh lessons to maximize profits!

Marie Forleo B School Profit Clarity

I was working on the Profit Clarity fun sheet (instead of worksheets, Marie calls them fun sheets!) and realized I had not been spending my time and energy on the most profitable parts of my business.

Filling out this worksheet, I realized I’d been busting my butt trying to sell $7 bracelets in my online shop when I should focus on selling my online courses. That seems like a no-brainer, but I never had any formal business training. I figure everything out as I go! Plus, I really love the bracelets in my shop and wanted people to buy them!

Thanks to Profit Clarity I got clear on what products and services allow me to make more money and impact more people. Since going through B-School my business is more profitable. That allows me to work less and spend more time with my dogs, plus I get to give back to animal rescues more than ever!

>> Listen to podcast episode 254 to hear more about this story and how I figure out how to make more money with the same amount of effort.

I have a lot going on in my business – blog, shop, courses, podcast, membership, affiliate programs – and one of the things I love about Marie is that she’s a multi-passionate entrepreneur, too.

She won’t force you to “pick one thing” because she understands that many things bring value to your life. However, she will teach you to “Simplify to Amplify”!

Once I learned the “Simplify to Amplify” mindset, I had more effective product and course launches and established a stronger brand following.


Meet 200+ women in the pet industry on the Wear Wag Repeat Podcast! Sign up below for a nudge when new episodes drop!

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What Are the Wear Wag Repeat B-School Bonuses?

When the B-School team selected me as an affiliate for the program I did zoomies around my office! I’m joining the ranks of people I admire in the online business world. And as far as I can tell, I’m the only pet industry partner!

That makes me even more excited to be able to offer you a ton of petpreneur bonuses that complement what you’ll learn in the B-School program.

Pet Industry B-School Bonuses

When you enroll through my link, I’ll email you instructions on how to access all of these extra treats (no counter-surfing or begging for treats necessary!). Immediately upon registration, you’ll get added to my membership, Wear Wag Repeat Society. Plus, there will be a special group chat during the program just for my B-Schoolers!

When does Marie Forleo’s B-School Start?

B-School usually starts in February each year. For the Summer 2023 session enrollment opens on July 18 (when you can get access to some of the bonuses from Marie) and the live course begins on Monday, July 31.

When you enroll through me, you’ll get access to my bonuses plus 2 masterclasses from Marie. Start the Right Business ($999 value) will help you find clarity and get going so you can finally start the right business for you. The Follow Through Formula ($299 value) teaches you the exact strategies to get more done than you ever thought possible.

These two courses will set you up for success in the rest of the course.

In addition to these bonuses and the 6 jam-packed modules of the course, the members’ area of Marie Forleo’s B-School is filled with extra tech training to help you master everything from your website to creating a Standard Operating Procedure for employees and how to land outstanding testimonials.

I’m so excited that the B-School team selected me as an affiliate for the program! If you have any questions about this program, check the links above, comment below or send me a DM on Instagram. I’ll give you my honest advice about the course and if it’s the right fit for you and your pet industry business.

If B-School is right for you and you want to take the leap, I highly recommend signing up through an affiliate so you get access to even more bonuses. I hope you pick me!

If this isn’t the right time for you to enroll, don’t worry! Marie has 20 years of experience. In B-School she’s not offering any trendy hacks, these are timeless principles to grow your business that will still be relevant when you’re ready. 

>> Click here to enroll in B-School through Tori and Wear Wag Repeat!

Mare Forleo B School for Pet Businesses

B School Review Marie Forleo B School Affiliate

This post was originally written in July 2021 and updated in July 2023.


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