In this episode, I’m talking to Candi Wong of Designs by Wildside. She walks us through how she’s grown her dog collar business from an Etsy store to a full e-commerce website that’s now experimenting with wholesale. If you’re a small brand and considering going into wholesale, definitely stay tuned for Candi’s advice and bear with us as we try to explain profit margins!
From Handmade to Wholesale: Growing a Dog Collar Brand with Designs by Wildside
Candi Wong is the founder of Designs by Wildside. She established her brand in 2017 after having a difficult time finding cute prints for her own dog gear. She decided to start designing and learned how to sew on her own. Inspired by her three golden retrievers Jib, Milly and Winter, Designs by Wildside creates modern and durable everyday adventure dog wear.
Topics Discussed in this Episode:
- Using Etsy to establish your product business
- Making the transition to using your own ecommerce website
- Converting Instagram followers to website visitors
- Getting started with wholesaling
- Calculating retailer versus wholesale pricing
Resources:
Where to Find Candi:
CHECK OUT THE WEAR WAG REPEAT SHOP!
The Wear Wag Repeat Shop is OPEN! to check it out and don’t forget to tag me on Instagram @tmistick if you liked this episode or order anything from the shop.
SUBSCRIBE AND REVIEW
Subscribe to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher or Google Play so you don’t miss a single fun and inspiring episode!
If you love what you hear and want to support my efforts to shine a light on more creative dog moms, please leave a review for my show on iTunes*. For every review, I give Lucy an extra special treat… how could you deny her?! *If you’re on a computer, open the link then click View in iTunes to write a review.
You can also see all the episodes on the Podcast page of my site.
*This post may contain affiliate links.
0 Comments