In this episode, I’m talking to Maddie St. Gelais, an online shop owner who is an advocate for shopping small and community over competition. Maddie has some great ideas to share about getting involved with your customers through Instagram, she strives to be on a first-name basis with many of her followers which really brings a sense of community to her account. Her customers-turned-ambassadors are actually so invested in her brand’s success that they created a hashtag campaign to share her wares every week.

If you’re struggling to grow your Instagram account, you might feel like you’re actually losing money. Managing your account is taking valuable time away from your business and, let’s be honest… your dog!

Learn how to manage your Instagram in less time, get better results and find more time to do what you really love in my online course, Instagram Strategy for the Pet Obsessed.

How Online Pet Brands Can Connect with Customers through Instagram

Maddie St. Gelais is a self-described a crazy pet mom with a graphic design background. She’s passionate about helping influence her community through their pets. With her brand Modern Companion, she’s able to create meaningful products that bring the community of pet lovers together one stylish product at a time. Thanks to constant interaction with her customers and followers Modern Companion has brought hundreds of pet lovers together in the last year.

Maddie runs her brand while working as a full-time web designer and pursuing an MBA in Entrepreneurship and Innovation from Clemson University. In her free time, she loves to take walks with her two Dalmatians, Domino and Blaze.

Topics Discussed in this Episode:

  • Finding an ecommerce platform when you’re first starting out
  • Connecting with people and creating a sense of community
  • Making use of branded hashtags
  • Supporting local shops
  • Finding the work/life balance when working full-time

Resources Discussed:

Where to Find Madison:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.


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