In this episode, I’m talking to Maddie St. Gelais, an online shop owner who is an advocate for shopping small and community over competition. Maddie has some great ideas to share about getting involved with your customers through Instagram, she strives to be on a first-name basis with many of her followers which really brings a sense of community to her account. Her customers-turned-ambassadors are actually so invested in her brand’s success that they created a hashtag campaign to share her wares every week.
If you’re struggling to grow your Instagram account, you might feel like you’re actually losing money. Managing your account is taking valuable time away from your business and, let’s be honest… your dog!
Learn how to manage your Instagram in less time, get better results and find more time to do what you really love in my online course, Instagram Strategy for the Pet Obsessed.
How Online Pet Brands Can Connect with Customers through Instagram
Maddie St. Gelais is a self-described a crazy pet mom with a graphic design background. She’s passionate about helping influence her community through their pets. With her brand Modern Companion, she’s able to create meaningful products that bring the community of pet lovers together one stylish product at a time. Thanks to constant interaction with her customers and followers Modern Companion has brought hundreds of pet lovers together in the last year.
Maddie runs her brand while working as a full-time web designer and pursuing an MBA in Entrepreneurship and Innovation from Clemson University. In her free time, she loves to take walks with her two Dalmatians, Domino and Blaze.
Topics Discussed in this Episode:
- Finding an ecommerce platform when you’re first starting out
- Connecting with people and creating a sense of community
- Making use of branded hashtags
- Supporting local shops
- Finding the work/life balance when working full-time
- Instagram Strategy for the Pet Obsessed
Where to Find Madison:
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Spend Less Time Working, and More Time with Your Dog
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