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In this episode I had the pleasure of talking with Angela Pantalone, the founder of the canine culture hub Wag Central. In just 3 years she’s created a business that caters to all things dog for the proactive pet parent. Like many of us, her business was inspired by her own dog, Lulu. And with the same enthusiasm that our dogs go after their favorite treat… Angela became obsessed with all things related to dog play, training, care and enrichment. Learn about how she makes it all work with the help of an amazing staff. Listen for her story about how an Instagram video she did the morning of this interview almost immediately resulted in a new day care client signup.

If you’re struggling to grow your Instagram account, you might feel like you’re actually losing money. Managing your account is taking valuable time away from your business and, let’s be honest… your dog! Learn how to manage your Instagram in less time, get better results and find more time to do what you really love in my online course, Instagram Strategy for the Pet Obsessed.

Using Instagram to Help Pet Parents Fall in Love with Your Business

In 2017, Angela Pantalone opened Wag Central, a hub of canine culture. She does it all… doggy daycare, boarding, grooming, veterinary services, swimming, self wash, a biscuit cafe and retail. It’s all focused on nurturing the connection between pups and their humans. Wag Central won second place in 2019 in the America’s Coolest Stores contest from Pets+ magazine and the Retailer of Excellence Award for Multi-Service Retailer Provider in 2020 from Pet Business magazine.

A former teacher, Angela continues to share her knowledge as a business consultant. Among the many topics she advises and speaks on are starting a dog-centric operation from scratch, including the purchase and construction of a space, layout, developing profit centers, branding, marketing, and social media. She’s has a lot of success using Instagram to market her business.

Topics Discussed in this Episode:

  • How pet business can separate themselves from the competition
  • Connecting with pet parents on Instagram
  • Recognizing what Instagram metrics really matter
  • Planned versus on-the-spot content
  • Achieving work/life balance

Resources Discussed:

Where to Find Angela:

 

SUBSCRIBE AND REVIEW

You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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CHECK OUT THE WEAR WAG REPEAT SHOP!

The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

 

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