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In this episode, I’m veering away from all things dog to talk to an Australian pioneer of cat exploring. Hasara Lay has created a community of people who love to explore the world with their cat by their side. She’s created informational guides, a podcast and an online store all dedicated to getting out with your cat. When the coronavirus pandemic impacted the fulfillment of her physical products, Hasara acted on requests from her community to launch a membership program with various levels of support and rewards. Now she connects with cat lovers all over the world with monthly calls, fun challenges and more.

Hasara also tells us how she goes about finding cat friendly cafes and other businesses. I bet there are more cat lovers listening to this show than I ever knew before… let me know who you are by taking a screenshot of this episode or snapping a selfie and sharing it on Instagram tagging me @wearwagrepeat.

Supporting the Online Cat Owner Community

Hasara Lay is the founder of Catexplorer, a community, movement and brand for people who explore the world with their cats. They are a community full of people who go hiking with their cats, kayaking and even take their cats to brunch. Hasara is an engineer by trade and created Catexplorer during a career break while she was training her own cats. Since then Catexplorer has grown to include physical and membership products and even the Catexplorer Podcast.

Topics Discussed in this Episode:

  • How Hasara got involved with cat training
  • Shifting from informational to community-oriented content
  • Creating a membership program for a pet community
  • Dining out and brunching with cats

Resources

Where to Find Hasara:

 

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If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

 

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