In today’s episode, I’m talking about one of my favorite marketing tools! Email marketing doesn’t sound as fun as Instagram, but I’m going to tell you why I think all pet businesses and pupfluencers should prioritize their email list.
Learn the common mistakes pet business owners make with their list, such as collecting addresses and never using them! I’ll also share a few of my favorite automations you can implement in your email list now to foster relationships with your customers and followers on auto-pilot. Finally, I’ll share how often you should be emailing your list and the best software I recommend for managing your list and sending emails.
Topics Discussed in this Episode:
- The pros of collecting an email subscriber list
- How to make it easy for user to subscribe
- Maximizing the marketing funnel
- Automating and scheduling your workflow
- How Pupfluencers can use email
- Email frequency best practices
- Episode #38: Create a Brand Ambassador Program with Kelsey Gallipeau of Barklyn Grace
- Episode #44: Marketing Your Pet Industry Business with Mikaela Samuels of Pet Marketing Unleashed
- Wear Wag Repeat Resource Guide
- Convertkit (sign up with my link and unlock 100 subscribers for free)
SUBSCRIBE AND REVIEW
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You can also see all the episodes on the Podcast page of my site.
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The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!
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