In today’s episode, I’m talking about one of my favorite marketing tools! Email marketing doesn’t sound as fun as Instagram, but I’m going to tell you why I think all pet businesses and pupfluencers should prioritize their email list.
Learn the common mistakes pet business owners make with their list, such as collecting addresses and never using them! I’ll also share a few of my favorite automations you can implement in your email list now to foster relationships with your customers and followers on auto-pilot. Finally, I’ll share how often you should be emailing your list and the best software I recommend for managing your list and sending emails.
Topics Discussed in this Episode:
- The pros of collecting an email subscriber list
- How to make it easy for user to subscribe
- Maximizing the marketing funnel
- Automating and scheduling your workflow
- How Pupfluencers can use email
- Email frequency best practices
Resources
- Episode #38: Create a Brand Ambassador Program with Kelsey Gallipeau of Barklyn Grace
- Episode #44: Marketing Your Pet Industry Business with Mikaela Samuels of Pet Marketing Unleashed
- Wear Wag Repeat Resource Guide
- Convertkit (sign up with my link and unlock 100 subscribers for free)
- Mailchimp
- Zapier
- @heidiandhopepetservices
SUBSCRIBE AND REVIEW
You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!
If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.
You can also see all the episodes on the Podcast page of my site.
CHECK OUT THE WEAR WAG REPEAT SHOP!
The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.
PIN THIS!
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