On this episode of the Wear Wag Repeat podcast, I’m excited to dive into a topic I didn’t know anything about before today. Jeni Becht is an expert at selling her pet products through her brand Fido Fizzies on Amazon. She took the time to share insider tips about how she got started as an Amazon seller and what it takes to keep her business running smoothly. It turns out you don’t have to be a big, corporate, mass-produced brand to be successful on Amazon! Jeni really opened my eyes to a world of possibilities and I love her attitude about looking at situations as opportunities rather than competitions.

Have you considered selling your pet product on Amazon? Maybe this interview will inspire you to do so! When the episode ends, please come over to the Wear Wag Repeat Labs Facebook Group and let me know what you think. After talking to Jeni I really want to try this out in 2021, and would love to share with you what I learn along the way. Make sure you’re a part of the Facebook group to be included in the conversation. Just search FB for Wear Wag Repeat Labs.

Simplify Your Shipping Needs with the help of Amazon

Jeni Becht founded Fido Fizzies 3 years ago with a love for business, bath bombs and dogs. A dog Mom of two plus two human kids of her own, she wanted to create a business that gave her the ability to stay home and spend more time with all of her kiddos. With a large part of their sales channel being Amazon she has been through many of the processes to be an approved Amazon seller in the pet area and launched a variety of new products while navigating through all the challenging details. With experience selling handmade products as well as globally sourcing dozens of products she has gone through product creation to launch and has an interesting mix of knowledge about how you can get started selling your own pet products.

Topics Discussed in this Episode:

  • How Jeni’s husband inspired her to start her business
  • The perks of selling on Amazon
  • How Amazon shipment processing works for merchants
  • How the fees and processing costs work on Amazon
  • Dealing with listing hijackers
  • How to get your products approved to sell

Resources Discussed in this Episode:

Where to Find Jeni:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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Wear Wag Repeat Podcast with Kelli Parker of Bully Brigade and All Dog Training

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