In the final episode of 2020, I’m excited to get back to my roots and talk about Instagram dogs with Courtney Lynne, aka the Dog Mom Boss. Courtney talks about how she got started growing her Instagram account when she got her first dog Hammy a couple of years ago and grew the account into something where she shares her passion, makes some money and now, teaches other pet influencers.

When Reels came out, Courtney hosted an amazing 10 day challenge. In this conversation, we compare notes on how to host an engaging challenge and why participating in viral video trends gives us a fun opportunity to be creative and connect with our community. We also talk about new features on Instagram like Guides and how they can extend the lifespan of our content. Plus… Courtney has a brand new podcast of her own where she’s going to be talking about how to make a living as a dog mom boss (among other things!)

Do you want to achieve great things in your pet business and with your own pet this year? You’ll reach your goals so much faster when you get clear on what they are! Join me on January 13th for a free workshop I’m calling K9 in 90! We’ll be working together to identify 9 goals you want to hit in your pet business, or with your own pet, in the next 90 days. For example, you might want to revamp your About Me page of your website and take your dog on a hike to the highest point in your state! As petpreneurs we need to balance work and pets! Sign up for this free live 1-hour workshop at wearwagrepeat.com/k9in90.

Using Instagram Reels and Guides to Grow Your Engagement

Courtney Lynne is a former elementary school teacher turned social media educator and coach for pet influencers and business owners. She helps dog moms turn their passion and love for their pup into a profitable business through the Pet Influencer Society. Courtney is also the host of her new podcast, the Dog Mom Boss Podcast and momager to mini labradoodle, Hammy.

Topics Discussed in this Episode:

  • Courtney’s intention behind creating an online community for dog moms
  • Tips for growing Instagram audience engagement
  • Exploring the new Instagram Guides feature
  • Revisiting Courtney’s Instagram Reels Challenge
  • The strategy behind private Instagram accounts
  • What to expect from Courtney’s new podcast

Resources Discussed in this Episode:

Where to Find Courtney:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

Wear Wag Repeat Podcast with Kelli Parker of Bully Brigade and All Dog Training

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