Podcast Episode 147: From Fashion to Pets: Finding Your Niche in the Pet Industry with Ann Greensberg

For this episode, I had so much fun talking about fashion, art, business, and most importantly, pets with Ann Greenberg of A Pet with Paws. She used her 20 years of experience in the fashion industry to pivot her own handbag line into a collection of stylish pet carriers and accessories. What I love about Ann’s collection is that it doesn’t just look good – it’s eco-friendly and super functional for pet parents. Ann shares great advice on how to pivot in your career and why it’s so important to have enthusiasm about your product.

I hope this interview inspires you as much as it did for me! Are you ready to get serious about setting exciting goals for your business this year? Join me on January 13th for a free workshop I’m calling K9 in 90! We’ll be working together to identify 9 actions you want to take in your pet business, or with your own pet, in the next 90 days. Sign up for this free 1-hour workshop at

Eco-Friendly and Stylish Products for Pet Parents

As a veteran of the fashion industry, Ann Greenberg’s multi-million dollar designs have appeared in magazines, catalogs and department stores nationwide. After working in that industry for 20 years, Ann realized that she had greater contributions to make to women’s lives.

She noticed that three things were shifting with women’s priorities. Heightened concerns about the environment; Demand for more fashionable & sustainable products, and an increased desire for spending on experiences and travel.

With that in mind, Ann determined that the pet travel industry had some serious holes to fill. So she launched A Pet with Paws to create sophisticated, sassy pet carriers for the chic urban on-the-go pet owner.

Topics Discussed in this Episode:

  • How a cat inspired Ann’s pet products
  • Ann’s materials and product production techniques
  • How she photo prints her designers
  • How she dealt with the initial reactions to her products
  • How she inadvertently solved a consumer problem with the Pet Trek

Resources Discussed in this Episode:

Where to Find Ann:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

Wear Wag Repeat Podcast with Kelli Parker of Bully Brigade and All Dog Training

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Tori Mistick Labrador Dog Mom Blog

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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


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