In this episode, I’m going to ask you to THINK BIG! What do you want success to look like when you get there? That’s the topic of this interview with Gila Kurtz, the co-founder of Dog Is Good and an expert in helping petpreneurs define what success really looks like. As a dog trainer and dog mom herself, she knows how important it is to be motivated and inspired by the enthusiasm that our dogs bring to every day. We talked about why it’s so important to surround yourself with people (and dogs) who push you to be the best version of yourself, and Gila shares what she considers to be the essential foundational skills for entrepreneurs.

I’d love to hear what your goals are when how you define success.. Join the conversation in the Wear Wag Repeat Labs Facebook group! There is a lot going on in that group this week with the K9 in 90 workshop, the launch of a brand new monthly membership program, and just general networking with other fabulous women in the pet industry. You can find the group by searching Facebook for Wear Wag Repeat Labs.

How to Define Success as a Petpreneur

Gila is a #1 international best selling author and serial entrepreneur who found her deepest passion for working with dogs and their people. Following a career in education, she built a successful dog training business and then co-founded the award-winning lifestyle brand for dog lovers, Dog is Good. Along with her husband Jon, Gila took the brand from start-up to a seven-figure company which can be found in retailers across the US and is licensed by major manufacturers- including Skechers Brand Shoes. She currently leads the DIG Direct division, a direct to community business concept that is changing lives, one dog a time.

She is the recipient of several business awards, including recognition as one of the top 25 women of influence in the pet industry and Women of the Year in the Women in the Pet Industry Network. Gila is also the author of Fur Covered Wisdom…A Dog Can Change the Way You See the World and the creator of the transformational program A.L.P.H.A. Reimagined, a transformational program for women. She utilizes her skills as a canine expert and compelling teacher to engage audiences and inspire people to “fetch a life worth barking about”.

Topics Discussed in this Episode:

  • Lessons learned while scaling to a 7-figure business
  • How women can learn to lead themselves
  • The secret to growing as a business owner
  • Advice for entrepreneurs that are just starting out
  • Visualizing your future and your legacy

Resources Discussed in this Episode:

Where to Find Gila:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” an scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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Wear Wag Repeat Podcast with Kelli Parker of Bully Brigade and All Dog Training

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