In this episode, I’m talking to Julie Napolitano about her affordable luxury dog skincare brand, Pup Wax. She shares her inspiration behind creating an all-natural, non-toxic paw balm and how she sets her product apart with high end packaging that delights the senses. Julie and I also talk about the tech side of starting your own pet brand like email opt-ins and digital downloads designed to educate customers.
Set Your Pet Brand Apart with Distinctive Packaging
Julie Napolitano founded Pup Wax® in 2019 while fostering a beagador (that’s a beagle/lab mix) named Tuxedo. While searching for a paw balm for Tux, Julie discovered that ingredients in some existing dog balms and moisturizers raised red flags for her. Pup Wax® is a dog-centric affordable luxury brand that improves dog health from the outside in. Julie uses clean, non-toxic ingredients to create healthy, safe, and effective all-natural skincare for dogs.
Julie lives in Chappaqua, NY and recently added two rescue dogs to her family, Rusty and Coco.
Topics Discussed in this Episode:
- Being mindful about all-natural skincare products for dogs
- How Julie made the jump into selling her own products
- How to stand out with creative product packaging
- Implementing effecting website opt-ins
Resources Discussed in this Episode:
- Convertkit.com (use my link and unlock 1,000 subscribers for free!)
- Clubhouse App
Where to Find Julie:
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