In this episode, I’m talking with Jamie Ruden who’s spent her quarantine building a new online community for pet parents. She was inspired to created Dog Spotted after fostering and then adopting a dog last year. The website, which is launching this month, provides expert advice on dog training, health, wellness, gear shopping and so much more. But all that advice doesn’t do much good without an audience! Jamie shares how she’s been using edutainment content and events to build up an audience of thousands of dog parents before the site even goes live!

Wear Wag Repeat is proudly one of the expert contributors featured on Dog Spotted. Just sign up for their email list and you’ll get a vendor booklet full of promo codes including a discount on Wear Wag Repeat online courses to help you grow your pet business online. Check out dogspotted.com to get on the list!

Jamie Ruden is the founder of Dog Spotted, a website to help dog parents navigate pet parenthood. She’s connected with dog experts such as veterinarians, dog walkers, groomers, trainers, small business owners and long-term pet parents to provide insight on best practices when parenting our furry best friends.

Jamie has been strategizing the launch of this online community for almost a year. She’s been hiring and and recruiting bloggers for expert dog content while also managing a team of 8 freelance employees who work on social media, community building, editorial content, website development, e-mail marketing, and design.

While she’s not working on launching Dog Spotted, Jamie is a Career Counselor, a job inspired by her own experience of career exploration. Jamie is an expert in networking, career counseling, public speaking, hiring and more.

Topics Discussed in this Episode:

  • Why Jamie started her business
  • How Jamie grew her knowledge and strategized the business launch
  • How and why Jamie grew a community following
  • The importance of diversifying community events
  • The benefits of prioritizing your email subscriber list
  • Interview questions for new hires

Resources Discussed in this Episode:

Where to Find Jamie:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

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