Podcast Episode 155: You’re the Boss: The Key To Growing Your Pet Business

In this episode, I’m excited to share a great conversation with Liz Illg, a business consultant and the owner of Puff and Fluff Grooming & Pet Sitting in Phoenix. Liz shared with me her entrepreneurial story of going from an in-debt student pet sitting on the side, to buying her first grooming shop and growing it into a 6 location business that practically runs itself.

Liz shared that the hardest part of growing her grooming business wasn’t building up to 6 locations, it was actually going from 1 to 2 locations. The key to growing her pet business was delegating tasks to her staff and creating a systematic guide to every question that previously she would have had to deal with one by one.

Liz Illg is a Phoenix-based entrepreneur + dog mom to six… YES, SIX chihuahuas. She’s a multi-industry entrepreneur with brick-and-mortar businesses across Arizona and several online businesses including her own consulting business and boutique marketing agency. Liz began offering consulting services when business owners continually asked how she grew her pet grooming shops to multiple locations in a short amount of time.

Liz attributes all of her success in business growth to systems, effective delegation, and strategic launch planning. With her background in business starting, flipping, and expanding, she’s mastered the method of scaling brands with launches that are unique and impactful.

Liz provides strategy, implementation, and project management services to brands that want to launch a new idea and scale their profit.

Topics Discussed in this Episode:

  • How Liz got into the dog grooming business
  • How she put herself out there in a new way to become a success
  • Combatting the growing pains of expanding your business
  • What to be excited about as the dog grooming industry evolves

Where to Find Liz:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

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The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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