Podcast Episode 156: TikTok for Introverts with Chelsea Barstow of Willow Bee Goods

In today’s episode, we’re back on the topic of TikTok content creation for pet pros with Chelsea Barstow of Willow Bee Goods. Chelsea’s advice helped me create a viral TikTok video that’s reached almost 1 million views so I’m excited to share her expertise with you here today.

In the episode, we talk about a content strategy to get started with a new TikTok account, how to create fun videos even if you’re a total introvert and what hashtags to use on your TikTok videos. We also talk about how you can use affiliate links to monetize your video content.

I’d love to see you put some of the ideas in this episode into use to market your own pet business!

You can find me on TikTok @wearwagrepeat. Tag me, duet me or stitch one of my videos so we can support each other on that platform, too. I’ll keep an eye out for you over there!

How to Grow your Pet Brand on TikTok – Even if you’re introverted!

Chelsea Barstow is the creator of Willow Bee Goods and a social media manager for women in the pet industry. Chelsea started her career with animals working as a zookeeper for 7 years during which she fell in love with animal enrichment!

After she adopted her dog, Levi, in early 2020, Chelseas launched the Willow Bee Goods website, which sells dog and dog mom accessories. Her main mission is to help you have the best possible relationship with your dog, while looking your best!

Chelsea also creates popular TikTok videos to help educate other pet parents on the amazing activities you can do with your dog. She enjoys building a community in the pet industry so much that, that recently, she started working as a social media manager for other women in the pet industry!

Topics Discussed in this Episode:

  • TikTok content strategy for new accounts
  • How to create fun videos when you’re an introvert
  • Tips for using better hashtags
  • Using affiliate links to monetize your videos

Resources Mentioned in this Episode:

Where to Find Chelsea:

 

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You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

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Tori Mistick

Tori Mistick

Tori Mistick is a certified Canine Enrichment Specialist and the founder of Wear Wag Repeat, where she helps dog lovers bring more joy and purpose to everyday life with their pups. Inspired by her late Labrador Lucy, Tori believes that enrichment is bonding, not babysitting. You might have seen her sharing a DIY enrichment tutorial on TV or social media. Her approachable tips have reached millions through features in Good Morning America, the Wall Street Journal, and more. Tori has over 15 years of digital marketing experience and a top-rated podcast with over a quarter million downloads! She's also a professor of multimedia at Point Park University.

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Get To Know Tori

Pack Leader

Tori Mistick is a certified canine enrichment specialist and multimedia creator who teaches simple, science-based ways to ease your dog’s boredom and anxiety. As seen in The Wall Street Journal and Good Morning America. Tori has been blogging about dogs since 2013.

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Inspired by Lucy, a certified therapy dog, and Burt, a 14-year-old Chocolate Lab who loves Barn Hunt. Lucy’s legacy is the foundation of this blog, while Burt is still here, helping test enrichment ideas for senior dogs.

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Certified Canine Enrichment Technician DN-CET Helping Dogs Lead Enriched + Fulfilled Lives

 

 

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