In this episode, listen in on a conversation between myself and one of my earliest Instagram dog friends, Sonia Jones of Huskies in the Hatch. Sonia and I talk about storytelling and why she’s creating long-form video content when everyone else is rushing to make 15 second clips. It’s inspiring to hear about how she’s collaborating with creative friends to turn dog and adventure videos she’s been holding onto for years into cohesive stories for the new Huskies in the Hatch YouTube channel.

Speaking of connecting and community building, are you in the Wear Wag Repeat Labs Facebook group? It’s an inclusive community where we can learn, experiment and investigate ideas for our pet industry businesses.

Storytelling With Long-Form Video Content

Sonia Jones, most commonly referred to on the street by the moniker “where’s your dog sled?”, is a blogger and YouTuber from Vancouver, BC Canada. She and her husband Dustin, play the role of side-kicks to 3 precocious toddler-huskies named Ice, Montana, and Poppy. In 2016, they drove 22,000km across Canada (and back) in a Mazda 3 hatchback with all 3 dogs earning them the name Huskies in the Hatch. Now home, they can often be found roaming the local mountains in search of peace, quiet and… their huskies.

Topics Discussed in this Episode:

  • The story of how Tori and Sonia originally met
  • How an unexpected illness and the loss of a dog shaped Sonia’s life
  • Finding mentors on social media
  • Why Sonia opts for long-form videos over 15 second videos

Resources Mentioned in this Episode:

Where to Find Sonia:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

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