In today’s episode, I’m talking with Kalina Stormer. Over the course of 2020, she and her husband focused on growing the online store for their brick and mortar pet boutique in Nashville. When they found out some big family news, they listed the online store for sale on a whim! Within weeks they found the perfect buyers who are continuing on the brand values that Kalina and her husband worked so hard to build up over several years.

Have you ever thought of selling your pet business and what that might mean for your life? It’s something to think about! Kalina and I also talk about what she’s working on now – and how mindset and marketing go hand in hand.

Are you looking for a community of pet industry entrepreneurs who really understand the highs and the lows of working for yourself? Come over to the Wear Wag Repeat Labs facebook group. It’s the perfect place to learn and experiment with ideas for your pet industry business. There’s about 700 women in there who got your back – myself included!

How Selling Your Pet Business Can Change Your Life

Several years ago, Kalina Stormer and her husband Peter had an idea to start a specialty dog boutique. From this idea, Hunter & June was born! Just a few short months after the birth of their daughter, they took the plunge and secured a retail space in East Nashville. From there they grew their business both in store and online, serving aesthetically focused pet owners with beautiful, curated dog products.

Fast forward to January of this year, Kalina and Peter sold Hunter & June to aligned buyers in order to focus on their growing family with a baby boy due in April. Kalina currently supports other entrepreneurs and small business owners with marketing and mindset content on both her podcast and blog.

Topics Discussed in this Episode:

  • What led Kalina to make the decision to sell her business
  • How to find potential buyers that align with your values
  • Why marketing and branding is so important for a business
  • Getting in the right head space to focus on the good
  • Why Kalina chose to start a podcast

Resources Mentioned:

Where to Find Kalina:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.

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