In this episode, I’m talking to Tennille Teague who launched a cruelty free pet accessories brand called JUST FRED. With a background in advertising and film production, Tennille brings her visual communication style to the brand. She shares some great examples of how to write product descriptions in a visual way to elicit an emotional response from potential customers.

Tennille also shares how she’s simplified inventory management and fulfillment with strategic partners and reveals what has surprised her in growing this new brand.

Raising Awareness Around Senior Dog Adoption

Tennille Teague is a style-conscious advertising executive who was tired of the lack of options in products for her dogs. She wanted something that not only had elevated style but was also cruelty-free. Many of the high-end pet brands she found were using leather to create some of their products. But Tenille really wanted a cruelty-free and fashion-forward option.

Through this passion, she founded the new Brooklyn-based, pet accessories brand, JUST FRED. Now she creates cruelty-free accessories for the coolest canines around the globe. Her products are also providing direct support and love for senior dogs who just haven’t had a fair shake.

Topics Discussed in this Episode:

  • How Tennille’s experience in the advertising + film industry helped grow JUST FRED
  • Using text and video storytelling
  • Exploring JUST FRED’s core cruelty free products
  • Why working with senior dogs is important to Tennille
  • How to juggle a demanding career with a growing side business
  • Managing inventory and product fulfillment

Resources Mentioned:

Where to Find Tennille:



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The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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