Podcast Episode 167: Secrets of Growing a 6-Figure Pet Product Business with Kerrie Fitzgerald

In this episode, I’m talking to Kerrie Fitzgerald about the secrets of growing a 6-figure pet product business. One of those secrets is to focus on customer acquisition in places other than Instagram. As Kerrie grew her high-end pet subscription box she focused on things that brought free traffic from Google like an affiliate program, blogging, and SEO. If you focus on those things your business can grow organically without paid ads and promotions. Kerrie also shares some actionable examples of ways you can reward current customers to turn them into superfans!

I hope you enjoy this interview and it gets you excited about growing your business. What takeaway are you going to implement? Tell me about it by commenting below or sending me a DM @wearwagrepeat.

About Kerrie Fitzgerald

Kerrie Fitzgerald is an online marketing expert with over a decade of corporate marketing experience. She started her first product business in 2016, a high end subscription box & e-commerce business called The Dapper Dog Box. After successfully selling the business in 2019, she now helps other savvy entrepreneurs start and scale their own dream product businesses. Kerrie’s marketing frameworks are heavily grounded in organic and free marketing and not relying on ads. She is a proud boymom and dogmom, obsessed with iced coffee and is an east coast transplant living in Seattle.

Topics Discussed in this Episode:

  • How Kerrie got the idea to start a subscription box
  • What early goals Kerrie set for The Dapper Dog Box
  • Secrets to growing a six-figure business
  • Learning not to rely on Instagram for marketing
  • Tools that Kerrie uses to run her business

Resources Mentioned:

Where to Find Kerrie:



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You can also see all the episodes on the Podcast page of my site.

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