In this episode, I’m talking to Kerrie Fitzgerald about the secrets of growing a 6-figure pet product business. One of those secrets is to focus on customer acquisition in places other than Instagram. As Kerrie grew her high-end pet subscription box she focused on things that brought free traffic from Google like an affiliate program, blogging, and SEO. If you focus on those things your business can grow organically without paid ads and promotions. Kerrie also shares some actionable examples of ways you can reward current customers to turn them into superfans!
I hope you enjoy this interview and it gets you excited about growing your business. What takeaway are you going to implement? Tell me about it by commenting below or sending me a DM @wearwagrepeat.
About Kerrie Fitzgerald
Kerrie Fitzgerald is an online marketing expert with over a decade of corporate marketing experience. She started her first product business in 2016, a high end subscription box & e-commerce business called The Dapper Dog Box. After successfully selling the business in 2019, she now helps other savvy entrepreneurs start and scale their own dream product businesses. Kerrie’s marketing frameworks are heavily grounded in organic and free marketing and not relying on ads. She is a proud boymom and dogmom, obsessed with iced coffee and is an east coast transplant living in Seattle.
Topics Discussed in this Episode:
- How Kerrie got the idea to start a subscription box
- What early goals Kerrie set for The Dapper Dog Box
- Secrets to growing a six-figure business
- Learning not to rely on Instagram for marketing
- Tools that Kerrie uses to run her business
Where to Find Kerrie:
- Website: https://kerriefitzgerald.com/
- Website: https://www.thedapperdogbox.com/
- Instagram: @kerrie.a.fitzgerald
- Facebook: @kerriefitzgeraldmarketing
- YouTube: Kerrie Fitzgerald
SUBSCRIBE AND REVIEW
If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.
You can also see all the episodes on the Podcast page of my site.
Spend Less Time Working, and More Time with Your Dog
The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!
CHECK OUT THE WEAR WAG REPEAT SHOP!
The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best-selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.