In this episode, I’m talking to Jessica Bay who says she’s found her calling with her current business, Templates for Pet Pros. After years of experience in a variety of different aspects of the pet industry, she’s using her knowledge of what pet business owners need to help them with their online marketing.

We got to talk about how great Canva is and how Jessica’s unique templates are geared towards dog day cares, dog walkers, pet product makers and more. Jessica also gave some insight into how text graphics can make your Instagram content more engaging. I’ve noticed those get a lot of shares and saves!

Canva Templates to Market Your Pet Business

Jessica Bay is a pet industry veteran with over 20 years of experience. She has managed a dog daycare, taught obedience classes, trained service dogs, and worked in retail both in pet boutiques and online. On top of that, she founded a collar and leash company, does influencer work with her beagles, Splash & Cricket, and is also a pet photographer!

For the past 15 years, Jessica has owned and operated an off-leash dog hiking company. When the pandemic hit, she launched Templates for Pet Pros, a Canva template membership that provides dog brands with social media graphics they can use to boost engagement and sales on social media without having to constantly come up with new post ideas and create graphics on their own.

Topics Discussed in this Episode:

  • Why Jessica moved on to a new dog-inspired business when she lost her passion
  • Using Canva to make graphics without any experience
  • Keeping up with the trends of social media
  • Using holidays to market your pet industry business and products
  • Jessica’s dream for Templates for Pet Pros

Resources Mentioned:

Where to Find Jessica:



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Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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canva templates for pet business

graphics for pet social media templates for pet pros

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