After years spent working for corporate marketing agencies, Stephanie Dumont called it quits in 2018. She spent a few months wandering the streets of Toronto with her camera approaching and photographing pets and their people. She got to know so many inspiring people, made connections in the rescue community and came up with the idea for her business, StreetDog Marketing.
I asked Stephanie what sets the pet industry apart from marketing other products and services. She told me that it’s all about making an emotional connection with pet parents. We discuss a few examples of how you can tap into emotional messages to reach your target customer.
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Pet Marketing with an Emotional Connection
Stephanie Dumont and her dog Luna founded StreetDog Marketing to fill an unmet need. Stephanie’s passion for pets and their role in people’s lives drove her to build a company dedicated to seeing pet businesses thrive.
Before StreetDog, pet-based businesses were being served by agencies that didn’t understand the unique landscape of the Canadian pet market. StreetDog has brought something unique to Canada; a marketing agency focused on pet-based businesses.
Topics Discussed in this Episode:
- What inspired Stephanie to start StreetDog Marketing
- Something that Stephanie wish she knew when she first started her business
- What’s different about pet industry marketing from other industries?
- The benefits of collaborating with other pet owners
- How to create an emotional connection when marketing to pet parents
Resources Mentioned:
Where to Find Stephanie:
- Website: www.streetdog.ca
- Instagram: @streetdog.ca
- Facebook: @streetdog.ca
- Twitter: @streetdoginc
- YouTube: Street Dog Marketing
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