In this episode, I’m talking to Krista Karpowich of Wag Out Loud about her career path in canine nutrition and wellness. It’s lead her to create a podcast and grow a revenue stream as a successful affiliate for pet products. Krista is full of creative ideas for ways to partner with pet businesses and she gives several examples that you might want to implement in your own business when it comes to affiliate marketing.

We also touch on online courses and Pinterest. Did you know that you can create pins that link directly to your affiliate product links? I’d love to show you the best way to do that in my Masterclass: Pinterest for Petpreneurs. One of my students told me that since implementing my strategy, Pinterest now brings 20% of her website traffic, compared to 0% before the course!

Become An Affiliate for Pet Products That Change Your Dog’s Life

Krista Karpowich owns Wag Out Loud, LLC and is the host of the weekly Wag Out Loud pawdcast, a show helping you to be the best advocate for your dog’s health and wellness. After receiving her certification in canine nutrition and noticing that most dogs are getting sicker and living shorter lives, Krista became obsessed with bringing experts and dog enthusiasts together in a committed community to enhance the bond with our dogs, help them live longer and be as happy and healthy as possible.

Krista is also a Dog Brand Liaison, partnering with manufacturers of products that she has vetted, knows, likes and trusts. She connects the makers of her favorite dog products with owners of online and brick and mortar pet retailers.

Topics Discussed in this Episode:

• The story behind Krista’s career in dog nutrition
• How Krista got her idea for Wag Out Loud
• Different ways that Krista monetized her business model
• Defining Krista’s job as a “dog brand liaison”
• Tips for being a successful affiliate for pet products
• Various marketing channels for promoting your product

Resources Mentioned:

• Pat Flynn’s Power-Up Podcasting
• Marie Forleo’s B School

Where to Find Krista:

• Website: www.wagoutloud.com
• Instagram: @wagoutloud
• Pinterest: @wagoutloud
• YouTube: Wag Out Loud

 

SUBSCRIBE AND REVIEW

You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

CHECK OUT THE WEAR WAG REPEAT SHOP!

The Wear Wag Repeat Shop is stocked with stylish goods created by independent artists and dog mom makers. Express your love for your dog with playful clothes, accessories and gifts (like our best-selling Puppy Breath Candle!). I have a special discount code for my loyal podcast listeners. Use code: PODCAST to get 15% off your first order.