Podcast Episode 182: Affiliate Success with Pet Products: Krista Karpowich of Wag Out Loud

In this episode, I’m talking to Krista Karpowich of Wag Out Loud about her career path in canine nutrition and wellness. It’s lead her to create a podcast and grow an affiliate marketing revenue stream. Krista is full of creative ideas for ways to partner with pet businesses and she gives several examples that you might want to implement in your own business.

We also touch on online courses and Pinterest. Did you know that you can create pins that link directly to your affiliate links? I’d love to show you the best way to do that in my Masterclass: Pinterest for Petpreneurs. One of my students told me that since implementing my strategy, Pinterest now brings 20% of her website traffic, compared to 0% before the course!

Affiliate Marketing for Products The Can Change Your Dog’s Life

Krista Karpowich owns Wag Out Loud, LLC and is the host of the weekly Wag Out Loud pawdcast, a show helping you to be the best advocate for your dog’s health and wellness. After receiving her certification in canine nutrition and noticing that most dogs are getting sicker and living shorter lives, Krista became obsessed with bringing experts and dog enthusiasts together in a committed community to enhance the bond with our dogs, help them live longer and be as happy and healthy as possible.

Krista is also a Dog Brand Liaison, partnering with manufacturers of products that she has vetted, knows, likes and trusts. She connects the makers of her favorite dog products with owners of online and brick and mortar pet retailers.

Topics Discussed in this Episode:

  • The story behind Krista’s career in dog nutrition
  • How Krista got her idea for Wag Out Loud
  • Different ways that Krista monetized her business model
  • Defining Krista’s job as a “dog brand liaison”
  • Tips for being a successful product affiliate
  • Various marketing channels for promoting your product

Resources Mentioned:

Where to Find Krista:



You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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