Get to know The Honest Dog Breeder Julie Swan. She’s passionate about German Shorthaired Pointers and matching families with dogs that make a positive difference in their lives. After accidentally getting into dog breeding years ago, Julie has since immersed herself in everything she can learn about the health of the dogs and how to be successful in the business of dog breeding.

One of the most interesting topics I wanted to talk to Julie about is pricing. She has such insightful stories about how price can affect the customers you attract and the perceived value of what you are selling, even if that is something priceless like puppies!

Educating about The Business of Dog Breeding

Julie Swan is a dog breeder and dog breeding business strategist. She is the Founder and CEO of the Dog Breeder Society, a monthly membership and community for dog breeders looking to build an integrity-based, profitable, dog-breeding business that they love. She’s the host of The Honest Dog Breeder Podcast, a podcast dedicated to the honest truth about breeding dogs, as it’s not all rolling around in the grass with puppies.

In her home life in Southern Arizona, she breeds German Shorthaired Pointers and Rat Terriers. She has a daughter and son that she does homeschool with and she’s supported by an amazing and terribly patient man. On weekends she’s out with the dogs cleaning kennels, hanging out with the kids on bike rides, or snuggling up for some homemade popcorn to watch a good origins movie.

Overview of this Episode:

• The story behind how Julie got into dog breeding
• How a tragic event made Julie question her role as a breeder
• Pricing psychology and how to attract the customers you want
• Turning away customers and clients that aren’t a good fit
• What Julie aims to provide in the Dog Breeder Society

Resources Mentioned in This Episode:

• Honest Dog Breeder Podcast Episode #16: Is Your Price Point Attracting the Wrong Buyers?
• Dog Breeder Roadmap

Where to Find Julie:

• Website: honestdogbreeder.com
• Facebook: @honestdogbreeder
• Instagram: @thehonestdogbreeder

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