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Podcast Episode 185: Wedding Day Pet Care with the Founder of FairyTail Pet Care

Get to know Ilana Karcinski, the co-founder of FairyTail Pet Care. About 8 years ago, Ilana and her best friend Kelly Maronpot worked at a hotel in Florida. While planning events and weddings at the hotel, they realized there were a lot of improvements that could be made to the wedding day pet care experience.

It’s more and more popular to include dogs in weddings, but with all your loved ones attending as guests or in the bridal party, who’s going to look after the dog?

Ilana and Kelly started FairyTail Pet Care to be your dog’s plus one! In the last few years, they’ve refined their services to give the best possible experience to pets and their people. Plus, they’ve gone viral on TikTok with tons of videos getting over 1 million views and flooding their inbox with inquiries to provide pet care at weddings around the world.

The Dog of Honor’s Plus One on Your Wedding Day

Ilana Karcinski & Kelly Maronpot are the co-founders of FairyTail Pet Care – the nation’s first Wedding Day Pet Care company! They are your dog’s plus-one on your special day & take care of all of the logistics so your wedding day can be your dog’s best day ever, too! While they love taking dogs to weddings, their work doesn’t end there. Their company mission is to treat your pet like family while helping rescue animals find their furever homes.

Overview of this Episode:

  • How Ilana got the inspiration for a wedding day pet care company
  • Marketing a unique pet service business
  • Has going viral on TikTok grown the business?
  • How FairyTail Pet Care works with high-energy dogs at weddings
  • Figuring out how to price a unique pet service
  • Increasing customer lifetime value with add-on services
  • Incorporating rescue pets in weddings

Where to Find Ilana & Kelly:

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Tori Mistick

Tori Mistick

Tori Mistick is the founder of Wear Wag Repeat and a professor of multimedia at Point Park University. With over 15 years of digital marketing experience, she transformed her passion for pets into a thriving platform, helping over 450 petpreneurs grow their businesses. Her advice reaches millions of pet lovers through features in the Wall Street Journal, Good Morning America, and more. Tori's popular podcast has nearly 200,000 downloads featuring the most successful women in the pet industry. A devoted Labrador enthusiast for over 20 years and certified Canine Enrichment Specialist, Tori is a trusted expert in the pet world.

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Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.

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