Podcast Episode 190: Launching a Sustainable Dog Treat Brand on Kickstarter with Luca Pets

In today’s episode, I’m talking to Wendy Chen and Ersalina Lim, the founders of start-up freeze dried treat brand Luca Pets. Ersalina talked about some of the ways they’re making Luca Pets a sustainable brand by partnering with TerraCycle to recycle their packaging and using a compostable alternative to the silica gel packets usually found in most treat bags.

They’re launching their brand on Kickstarter right now. It was interesting to learn about how Kickstarter can be used not just for funding but more as a marketing strategy. Wendy talked about how they determined their funding goal and some things they wish they had done differently.

Do you want to learn more about launching a Kickstarter campaign for your pet brand? Look no further than the Wear Wag Repeat Podcast archives! On my website, you can find all 190 episodes including Episode 45 with Rachel Bauman of Whyld River who did a Kickstarter for her doggy sleeping bag, and Episode 64 with Gretchen Dill of MuttRuk who used Kickstarter to fund a backpack for dog-friendly adventures.

Luca Pets Sustainable treat brand Kickstarter

Sustainable Freeze-Dried Dog Treats from Luca Pets

Wendy Chen and Ersalina Lim are two New York city dog moms who found a way to combine their passion for food and love of dogs into their brand Luca Pets. Faced with the struggles of finding healthy, quality dog treats on the market, these two women set out to create a treat brand that is premium quality and thoughtfully designed. They wanted something simple, nutritious, convenient yet aesthetically appealing to fit the modern lifestyle of dog parents and their dogs.

Overview of this Episode:

  • Where Wendy and Ersalina got the idea for their business
  • The health benefits of freeze-dried dog treats
  • Finding a small batch production facility for freeze-dried treats
  • Sustainability practices for pet product businesses
  • The most challenging part of operating a sustainable brand
  • How Kickstarter can be useful for startup pet businesses
  • How Ersalina and Wendy became business besties

Resources Mentioned:

Where to Find Ersalina and Wendy:


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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


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