Brittany Brown has been running her dog Rosie’s Instagram account since before her puppy was born in early 2020. She quickly got into sponsored posts, and since then has become a go-to resource for people just getting started in the pet influencer world, sharing her advice about monetizing your pet’s Instagram account.

We talked about how to land paid brand sponsorship deals, what brands are looking for, how to define your goals and general pet influencer advice. Part of our conversation that got me excited was defining transactional brand deals versus long term relationship deals. There’s a big difference in how they work, and how they make you feel as a content creator.

Plus, Brittany shared a pet brand researching hashtag tip I’ve never thought of before!

Speaking of setting goals and making money pursuing your dog dream… membership in Wear Wag Repeat Society will be opening up again in January. I’m making lots of updates and refining the perks and programs to help you grow your pet business online. Get on the waitlist now at wearwagrepeat.com/society

Finding Pet Influencer Opportunities that Fit Your Goals

Brittany Brown’s business is Working Dog Momma where she helps busy dog mom content creators make consistent monthly income through defining their brand, implementing simple strategies, and diversifying their revenue streams.

On her TikTok and Instagram, she shares pet influencer advice on working with brands, building dog mom’s confidence to negotiate, and relatable dog mom content creator reels.

Her business started from her own dog mom content creator account “Rosie The Cream” where she quickly grew her brand and started landing paid deals.

Overview of this Episode:

• Brittany’s Instagram origin story
• Learning how to sell yourself and form brand partnerships
• The value that comes from investing in mentors
• Tips for getting started on landing paid deals
• Negotiating tips for finalizing contracts

Resources Mentioned:

• FURminator

Where to find Brittany:

• Website: theworkingdogmomma.com
• Instagram: @workingdogmomma
• Facebook: @workingdogmommas
• TikTok: @workingdogmomma
• Pinterest: @rosiethecream

 

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