Podcast Episode 196: Hiring a Team to Grow Your Dog Gear Business with Dr. Kathy Burnell

On this episode, I’m talking to Dr. Kathy Burnell, a veterinarian who is also the creator of Puplid, a dog gear brand designed to help pups with sun sensitivity. A lot of dogs can be sensitive to the sun. Kathy and her husband Tony were inspired by their dog Buddy’s struggles to create this new product. When Buddy’s hat got compliments at the beach and around town, Kathy knew Puplid could be a business!

Her veterinary expertise combined with Tony’s engineer skills helped them to create a hat that not only looks cute, but serves a protective function and is more comfortable for dogs to wear than other alternatives.

She talked to me about some of the challenges of running a product business and how important it is to hire a good team to help you grow.

Dr Kathy Burnell Puplid sun hats for dogs

Dog Gear to Help Pups with Sun Sensitivity

Kathy Burnell is a Doctor of Veterinary Medicine with over 24 years of experience and co-founder of the cutest new pet accessory, Puplid. Currently residing in San Diego, CA, Dr. Burnell practices small animal medicine and surgery. When she’s not in the field working with various pets, Kathy dedicates her time to Puplid with her husband Tony, working to provide dogs everywhere with serious eye protection, a comfortable fit and a look that is widely considered a staple of modern California style.

Overview of this Episode:

  • How providing sun protection can lower dog anxiety
  • Signs that your pup has sun sensitivity
  • The differences of running a startup vs running a veterinarian business
  • Knowing which roles to prioritize when expanding your team
  • Slow and positive approaches to introducing new wardrobe/accessories to your dogs
  • The headache of dealing with supply chain delays

Resources Mentioned:

Where to find Kathy:


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