Podcast Episode 198: Year in Review Self-Audit for your Pet Business

In this episode I’m giving you an inside look at the most recent lesson from Wear Wag Repeat Society, my membership that helps you grow your pet business online. In this lesson, I explain the why and how of doing a year in review audit of your business. As solopreneurs and small businesses, it’s hard to audit yourself. But reflecting on what worked and what didn’t in the past year will make 2022 all the more successful and fulfilling.

If you like what you hear in this episode, join me for a FREE workshop to help you set goals for 2022. It’s called K9 in 90 and it will help you set 9 goals for your pet and your pet business for the first 90 days of the year. I hosted this last year and everyone loved it, so you don’t want to miss this! It’s happening on Thursday, January 6th at 7pm EST. Save your spot for that at

In this episode, you may hear me mention a bonus PDF, a virtual co-working, hotseats and a Q+A. Those are exclusive to WWR Society members and will be happening every month next year. If you’re curious to learn more and want to work alongside more than 70 women in the pet industry, get on the waitlist at

How to Do a Pet Business Year-End Review

If you’re like most solopreneurs and small business owners in the pet industry, you probably don’t do any kind of annual review. When you have nobody to really report to, it’s hard to conduct this kind of self imposed reporting, but it’s so important!

Overview of this Episode:

  • Why it’s important to do a Year in Review
  • The tools and time you need to do a year in review for your business (small or big!)
  • How to take an inventory of your work
  • The key questions to ask yourself and numbers to look at
  • How to use this information to plan for next year

Resources Mentioned:


You will also hear me mention a feature I had in Pretty Fluffy back in the day. That post shows a very young Lucy and my previous dog Lola with photos by Jenny Karlsson.

Did you find this episode helpful? PLEASE SUBSCRIBE AND REVIEW!

You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in the pet industry, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.

Spend Less Time Working, and More Time with Your Dog

The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!

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Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.


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