Podcast Episode 204: Starting a New Dog Walking Business…. Or not!

On this solo episode, I’m going to be sharing with you some thoughts and brainstorms I’ve been working on for the past 6 months or so in my own pet business. I’ve been thinking about starting a new dog walking business. But there are a lot of moving parts to that, so I’m letting you in on my thought process around this potential new venture.

I’ve been a dog blogger for almost 9 years and I like to try new things to keep my business fresh. I’ve done over $100,000 in brand sponsored campaigns, I have my online shop, this podcast, online courses and my membership Wear Wag Repeat Society. Not to mention working with Lucy as a Therapy Dog volunteer team and training Burt in Barn Hunt. Oh yeah, and having a life.

A lot of people ask me how I do it all. I think it has a lot to do with always being excited about my work.

So, in this episode I’m going to be really honest and share with you where I haven’t been feeling excited lately and what I’m doing to change that. Could it be starting a new dog walking business? I’m not 100% sure yet, but I want to let you in on my thought process and how I go about deciding to add on a new element of Wear Wag Repeat.

Dog Walking Business Planning

Overview of this Episode:

  • Why and how Tori is always trying something new in her business
  • How Tori is using one-on-one coaching to help others
  • Where Tori has been hitting a wall with inspiration
  • Why she no longer wants to focus on doing sponsored campaigns
  • The story behind Tori’s inspiration for a potential dog walking business
  • How Tori did market research to find potential dog walking competitors in her area
  • Why she isn’t sold on the idea of offering this new service

Resources:

 

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Tori Mistick

Tori Mistick

Tori Mistick is a certified Canine Enrichment Specialist and the founder of Wear Wag Repeat, where she helps dog lovers bring more joy and purpose to everyday life with their pups. Inspired by her late Labrador Lucy, Tori believes that enrichment is bonding, not babysitting. You might have seen her sharing a DIY enrichment tutorial on TV or social media. Her approachable tips have reached millions through features in Good Morning America, the Wall Street Journal, and more. Tori has over 15 years of digital marketing experience and a top-rated podcast with over a quarter million downloads! She's also a professor of multimedia at Point Park University.

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Tori Mistick is a Certified Canine Enrichment Technician (DN-CET) who’s been creating dog lifestyle content since 2013. She’s the host of 340+ podcast episodes and founder of Wear Wag Repeat Society, a membership for petpreneurs. As seen in The Wall Street Journal and Good Morning America, Tori develops science-backed enrichment activities with her two senior Labs from their home in Pittsburgh.

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Lucy, certified therapy dog, and Burt, RATI title in Barn Hunt, are the 13-year-old Chocolate Labrador duo in charge of testing enrichment activities, products, and recipes. These senior Labs bring their unique needs and extensive experience to every review and tutorial.

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