In this episode, I had the pleasure of talking to the amazingly animated and highly informed Lorien Clemens, the co-founder of PetHub. She is passionate about getting lost pets back home. That involves a lot of consumer education about proper pet identification. She told me that pet loss prevention is a “3 legged stool” consisting of microchips as a safety net, a collar ID tag that has current information and then a local pet license that serves as proof that your dog belongs to you.
Lorien also shares advice for launching a pet industry start up – first off, do your research! You may not be the first person with that brilliant idea. Although that’s not a dealbreaker, you need to know the landscape. Second, you need to know your audience well to make sure your product or service is something they want and need.
She says that if you are ready to dive in, start reaching out now to people in your niche to get feedback and build relationships. In this episode you’ll also hear about Marie Forleo’s B-School. If you’re serious about building a meaningful, profitable pet business online, this program is the essential guide. Don’t wait another year. Enroll through my affiliate link and start working on your dream pet business!
Lorien Clemens is the co-founder and CEO at PetHub, Inc. She joined PetHub in June of 2011 as the modern pet ID tag start-up was in its beginning stages. She has guided the company to win multiple pet industry awards, including two Pet Business Magazine Product of the Year Awards for their unique digital ID tags and online services.
Individually, Lorien was honored by PetAge Magazine as one of the pet industry’s Women of Influence. Nestled in the woods outside of the tech-mecca of Seattle, Washington, Lorien lives with a Boston Terrier, two cats, her husband, and 2 year-old son. An avid fan of science fiction and die hard technophile, she loves investigating new, exciting tech trends and all things geeky and pet related.
Overview of this Episode:
- What is a modern pet ID tag?
- How tags have helped lost pets find their way home
- Looking at identification as a three-legged stool
- Advice for startup businesses in the pet industry
Where to find Lorien:
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