In this episode I’m sharing a conversation with Ali Smith of Rebarkable. Ali is a dog trainer who has relocated to Maryland from the UK. She’s been able to use blogging and a smart search engine optimization strategy to maintain her business no matter where in the world she is.

Ali explains that content marketing through blogging and social media is your way to get in front of your ideal audience. Many petpreneurs think Instagram is the only way to do that. But did you know that according to consumers, information found through search engines is believed to be more trustworthy than info found on social media. That makes blogging and SEO essential for pet industry pros.

In addition to a content marketing strategy, Ali also talked to me about working with reactive dogs and how to draw the line between giving free advice on her blog and charging for dog training.

This is my favorite kind of conversation because it’s equal parts business and dogs. If you’d like to connect with more women who love to talk shop with their pets by their sides… Wear Wag Repeat Society will be opening back up to new members in April. Get on the waitlist now at wearwagrepeat.com/society.

Blogging About Dogs to Market Your Dog Training Business

Ali smith is a multi-award winning trainer, and the founder of rebarkable! Her blog has been named best pet blog for two years running and She helps dog owners across the world to improve their lives with their dogs.

Overview of this Episode:

• What inspired Ali to start Rebarkable
• Why Rebarkable focuses on reactive dogs
• Using content marketing to get in front of your audience
• How to build domain authority in Google
• How Ali’s blog has contributed to business and audience growth
• When to know that you should stop “giving it away for free”
• Introducing Ali’s new podcast

Where to find Ali:

• Website: www.rebarkable.com
• Instagram: @re.barkable
• Facebook: @rbrkbl
• Twitter: @rbrkbl
• Pinterest: @Rebarkable
• YouTube: Rebarkable

 

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You can also see all the episodes on the Podcast page of my site.