Last week I shared that the Wear Wag Repeat Podcast hit 100,000 downloads! To celebrate that milestone, this week I’m sharing the most downloaded episode ever. This is an interview with Julie Swan, aka The Honest Breeder.
Julie and I had an interesting conversation about pricing. As a dog breeder, pricing is a very important component of her business. The right pricing structure can attract the kind of quality puppy parents she wants for her dogs. You’ll hear about the psychology behind this and get inspiration for how you can implement this mindset in your own pet business.
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Establish the Right Pricing for Your Pet Business
Julie Swan is a dog breeder and dog breeding business strategist. She is the Founder and CEO of the Dog Breeder Society, a monthly membership and community for dog breeders looking to build an integrity-based, profitable, dog-breeding business that they love. She’s also the host of The Honest Dog Breeder Podcast, a podcast dedicated to the honest truth about breeding dogs, as it’s not all rolling around in the grass with puppies.
In her home life in Southern Arizona, she breeds German Shorthaired Pointers and Rat Terriers. She has a daughter and son that she does homeschool with and she’s supported by an amazing and terribly patient man. On weekends she’s out with the dogs cleaning kennels, hanging out with the kids on bike rides, or snuggling up for some homemade popcorn to watch a good origins movie.
OVERVIEW OF THIS EPISODE:
- The story behind how Julie got into dog breeding
- How a tragic event made Julie question her role as a breeder
- Pricing psychology and how to attract the customers you want
- Turning away customers and clients that aren’t a good fit
- What Julie aims to provide in the Dog Breeder Society
RESOURCES MENTIONED IN THIS EPISODE:
- Episode 184
- Honest Dog Breeder Podcast Episode #16: Is Your Price Point Attracting the Wrong Buyers?
- Dog Breeder Roadmap
WHERE TO FIND JULIE:
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Spend Less Time Working, and More Time with Your Dog
The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!