On today’s episode I’m talking to Jess Berger, the founder of Bundle x Joy. Jess is launching this new brand with over 15 years of experience in knowing what it takes to sell a product at stores like PetSmart and Whole Foods. She’s using that experience to create a dog brand that fills a gap in the marketplace.
Jess shared with me that pet ownership in the minority community is growing 5X faster than in the mainstream. So Bundle x Joy is all about community and inclusivity – making dog health, nutrition and education accessible at any price point.
We also talk about something that caught my eye when I first reached out to Jess about coming on the podcast. She’s created a 3% give back grant program and other opportunities to help underrepresented and purpose driven petpreneurs get their products in front of Bundle x Joy customers.
While you listen, please remember to take a screen shot, a selfie or even a screen recording of your favorite snippet and share it on Instagram. I just got my show stats from May and it was the highest download month ever!! Over 7,000 downloads in the month of May! I credit a lot of that to you sharing your favorite episodes on social media. So, thank you!!
Bundle x Joy CEO Jess Berger is Creating a Dog Brand about Joy
Jess Berger is a first-generation American Latina, and the founder and CEO of Bundle x Joy. Jess has spent the last 15 years in the pet industry, gaining industry-leading experience with leadership roles at companies like PetSmart and Nestle Purina.
In 2018, Jess launched her first venture as an entrepreneur with Accelerate Retail Partners, building private label pet brands for national retail partners, while helping to build some of the most well known pet brands you see on shelves. Today, Jess is pursuing her doctorate in Marketing, and is now in her second venture, focused on building the pet company she wish existed – delivering convenience, curation and community to all dog people.
OVERVIEW OF THIS EPISODE:
- Jessica’s path to the pet industry
- How to respond to criticism
- Giving back with a women entrepreneurship program
- Why everything about your brand comes back to joy
- Ways that Jessica is incorporating joy into her workplace and products
WHERE TO FIND JESSICA:
- Website: bundlexjoy.com
- Instagram: @bundlexjoy
- Facebook: @bundlexjoy
- Pinterest: @bundlexjoy
- YouTube: Bundle x Joy
RESOURCES MENTIONED:
- Why She Buys by Bridget Brennan
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