Do you ever feel like you’re not sure if your social media strategy is actually paying off? In this episode, I’ll tell you how to evaluate what you’ve been doing and see if all that hard work is getting you any closer to your pet business goals.

I hear from people in the WWR community all the time that they are getting burned out keeping up with everything. I can totally relate! I’m the queen of trying every shiny new marketing strategy that pops up.

But time is money and I don’t want to waste my time on a whole lot of work that doesn’t get me closer to my goals.

So, let me tell you how to track your results so that you can be confident that all your marketing efforts are actually making an impact.

How to Evaluate Your Pet Business’s Social Media Goals

I know the title of this episode mentions social media, but your marketing strategy and this evaluation should also include content on your website like blog posts, landing pages and your about page, email newsletters, maybe you do text message marketing or have printed materials you distribute in person.

Ideally, it should all tie together in a way that helps you reach your goals!

Ready to learn how to evaluate your strategy? I’m breaking it down into 5 steps:

OVERVIEW OF THIS EPISODE:

• Evaluating your social media goals
• Auditing your social media channels
• Surveying your audience
• Analyzing your website traffic data
• Creating a content strategy by compiling your information

RESOURCES MENTIONED:

• Typeform
• Wear Wag Repeat Labs Facebook Group
• Google Analytics

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