In this episode, I talk to Julie Swan about how talk of an impending recession is affecting the pet industry. Are there ways that you can recession-proof your pet business? Julie has some sugessions and observations on how to best serve your pet parent customers so you can make your business thrive.

Julie is a full-time dog breeder who also teaches an online course and membership program for breeders. Her experience and expertise in the psychology of how pet parents shop applies to any type of pet industry business. In this conversation, we talk about examples for a variety of pet businesses, but if you want Julie’s take on recession-proofing your responsible dog breeding program, listen to Episode 52 of the Honest Dog Breeder Podcast.

One thing that came up in this conversation, that I always recommend, is to diversify your income stream. You never want to put all the good squeaky tennis balls in one basket! If you’re interested in teaching an online course about your zone of genius about pets, I would love to help you zero in on your course idea, outline the lessons and create a launch plan. Sign up for a 1-on-1 strategy session with me at wearwagrepeat.com/coaching

4 Strategies to Protect Your Pet Business from a Recession

Julie Swan is a full-time dog breeder and dog breeding business strategist. She is the Founder and CEO of the Dog Breeder Society, monthly membership and community for dog breeders looking to build an integrity-based, profitable, dog-breeding business that they love. She’s also the host of The Honest Dog Breeder Podcast, a podcast dedicated to the honest truth about breeding dogs.

This is Julie’s second time on the Wear Wag Repeat Podcast. Previously I interviewed her on episode 184 about pricing. That’s a great conversion that applies to anyone with a business (not just breeders!) and it’s actually my most downloaded episode ever!

OVERVIEW OF THIS EPISODE:

• How the mass adoption of pets in 2020 affected the entire industry
• Why customer service is important during a recession
• Why and how you should be using your niche to protect your business
• Scaling and cutting back things in your business that aren’t working
• The benefit of buying supplies in bulk

RESOURCES MENTIONED:

• Honest Dog Breeder Episode 52 // Recession Proofing Your Breeding Program
• Episode 184 // Julie Swan The Honest Dog Breeder

Where to find Julie:

• Website: honestdogbreeder.com
• Facebook: @honestdogbreeder
• Instagram: @thehonestdogbreeder

 

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