In this episode, I’m talking to the delightful Chichi Enu. I got to know Chichi through Instagram during the pandemic. At the time, she was starting a pet sitting business and I invited her to come on the podcast and talk about that experience. I love featuring women who are in all phases of business growth. There aren’t a lot of resources where you can hear directly from someone who’s figuring it out at the start all the way up to someone who’s grown a six-figure business. I love being that outlet!

But, when I originally reached out the Chichi she kinda declined the invitation. In the nicest way possible, of course. Finally, about a year later reached out to say she was ready for the interview. But it’s not about how to start a pet sitting business… instead, it’s about what to do if you realize that your dream pet career isn’t the right fit. I’m so grateful to Chichi for openly sharing how she discovered that pet sitting wasn’t a good fit for her over a year into the business and what she’s doing now instead.

Over the past few years, “pivot” was the big business buzzword! And you know what, it’s OK to do a total 180, too. There isn’t one right way to do anything. As long as you have a passion for what you do, that will come through in your business. Whether it’s pet sitting, blogging, podcasting, making treats and accessories, training pets or anything else.

Speaking of… did you know I created a quiz to help to find your ideal petpreneur playlist? With 238 episodes, it can be hard to find the interviews that resonate best with you. Answer 4 quick questions to find out your petpreneur personality type and get a custom 12 episode playlist curated for exactly where you are in your pet business now.

Changing Direction of Your Pet Business

Chichi Enu has loved animals since she was young and is mom to two lovely Yorkshire Terriers named Rex & Roxy. She was born in Lagos, Nigeria and moved to the United States at age 15.

Currently, she’s the owner of Chichi’s Furry Friends, which includes Chichi’s furry friends show, a podcast about the personal lives of pets, and chichisfurryfriendsstore.com, an online merch store that features pet-themed casual clothing for humans.

Chichi’s Furry Friends was originally started as a pet-sitting business. Even though she loved being with her dog and cat clients, Chichi decided to change direction after she realized that a pet sitter lifestyle did not suit her or her family. A person with various interests, changing direction is not new to Chichi. For example, after obtaining a law degree from Georgetown University Law Center and working as an attorney, she went back to school to pursue her passion for opera and graduated with a second bachelor’s degree in Vocal Performance.

OVERVIEW OF THIS EPISODE:

• Why Chichi quit her pet sitting business
• Why Chichi decided to start her podcast interviewing pet parents
• Good habits that we learn from our pets
• The challenges and learning curve of setting up a podcast
• Chichi’s suggestions and advice for finding your path

RESOURCES MENTIONED:

• Get an exclusive discount in Chichi’s Furry Friends Store with code: WAGCHICHI 
• BetterVet
• The Four Tendencies by Gretchen Rubin
• Happier Podcast
• Atomic Habits by James Clear

Where to find Chichi:

• Website: chichisfurryfriendsstore.com
• Instagram: @chichisfurryfriends
• Facebook: @chichisfurryfriends
• YouTube: Chichi’s Furry Friends Show

 

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