Podcast Episode 241: Create a Pet Parent Quiz to Grow Your Email List

Today’s episode is all about creating quizzes! My guest isn’t technically in the pet industry, but she is a dog mom! Jessmyn Solana works at Interact Quiz Builder, the software that I use to build my own quizzes. I thought it would be cool to invite her on the show to share the why and how of building your own pet parent quiz. When I first set up my podcast playlist quiz, one of my main goals was to collect email addresses. But Jessmyn points out that there’s so much more to quizzes than lead generation!

Quizzes are all about curiosity and self-discovery. They can help your audience learn more about themselves and they can also be a great way to see what areas of your business you should put more effort into. For example, your quiz results might tell you that pet parents who take it want to learn more about single-ingredient dog treats instead of Instagrammable Gotcha Day cakes.

I know it’s a busy time of year and you might be inclined to put this on the back burner. But, Jessmyn shared so many great ideas of how to repurpose your existing content using a quiz. If you’ve put a lot of work into making an ebook or a blog post or a gift guide, you can use a quiz to direct pet parents to the right place and make them feel like you’ve curated this content just for them. She recommends that you create a quiz that can be answered in under 2 minutes! So it does not have to be long and complicated at all.

If you want to dive right in, Interact also has free courses and an online community to help you create a killer quiz. I have an affiliate link to share with you… go to get.tryinteract.com/tori

There’s a 14-day free trial and after that there are very affordable paid plans.

How to Create a Pet Parent Quiz for your Business

Jessmyn Solana is the Digital Marketing Manager at Interact Quiz Builder and host of Interact’s Creator Stories Podcast. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz.

Jessmyn is the strategic mind behind Interact’s flyover content, which helps entrepreneurs build their quizzes and stay connected to the brand. She is dedicated to telling the entrepreneur journey through the Creator Stories Podcast in hopes to give others a sense of belonging and community.


  • How nostalgia might play into our love of personality quizzes
  • Using quizzes to grow your email list
  • How to use quiz data to learn more about your customers
  • The advantages of a quiz versus a generic lead generation opt-in
  • Why you don’t need an elaborate marketing strategy to make a quiz
  • How many questions you should have in your quiz
  • What does it mean to “rehumanize communication”?
  • How to know if your quiz is working or not




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You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

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You can also see all the episodes on the Podcast page of my site.

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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


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