In this episode, I’m talking with Julie Holmes of Unique Pet Care. Julie’s family-run company creates solutions for cleaning pet stains and odors in your home.
She talked to me about how important it is to use the right words to communicate with pet parents in her target audience – think “tinkle” instead of “urine”.
Of course, we also talk about the formulas of Unique Pet Care products themselves and why it’s important to have a clean-up solution with bacteria, not just enzymes. This is the good bacteria that will clean up a mess and keep working until it leaves nothing behind.
Besides talking about tinkle, poop, and puke… we also managed to talk about business!
Julie is a big believer in networking within industry groups. She recommends that you find a group within your niche or get involved in groups that help with a specific thing like SEO or manufacturing. You don’t always have to go to big events and tradeshows. Sometimes the more specific and small events are even better.
Although I’ve known Julie through email for a while, we did get to meet in person this summer and I completely agree that the relationships you form in person can’t be replicated 100% on zoom.
I hope you enjoy this interview and use it as inspiration to research some small in-person events that you can attend to network for your business in the new year. It’s coming up very soon!
Use The Right Words to Communicate with Pet Parents
Julie Holmes has been an integral part of Unique Pet Care since its inception in 1995. Her love for a diverse array of pets has allowed Julie to be at the forefront of the pet industry for decades. Through industry groups such as Women in the Pet Industry, which is sadly now defunct, Julie has created a strong network of colleagues and friends in the pet industry.
At Unique Pet Care, she continues to work to create the best products for cleaning pet stains and odors.
She lives in the foothills of Colorado with 2 dogs, a cat, 35 chickens, and 2 peacocks.
OVERVIEW OF THIS EPISODE:
- What encouraged Julie to start working in the pet industry
- The products of Unique Pet Care
- How Julie markets the science of her products
- Expanding the Unique Pet Care product line
- Why growing your network of pet industry professionals is so important
- Tips for attending pet industry expos
RESOURCES MENTIONED:
WHERE TO FIND JULIE of UNIQUE PET CARE:
-
- Website: tackletinkle.com
- Facebook: @uniquepetproduct
- Pinterest: @tackletinkle
Did you find this episode helpful? PLEASE SUBSCRIBE AND REVIEW!
You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!
If you love what you hear and want to support my efforts to shine a light on more women making it work in their pet business, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories!
Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.
You can also see all the episodes on the Podcast page of my site.
Spend Less Time Working, and More Time with Your Dog
The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!
0 Comments