Podcast Episode 243: The Anti-Fast Fashion of Dog Gear: Jane Lee of Wildebeest

If you spend time on social media, you’re probably bombarded with images of things you need, shopping haul videos, and this time of year, gift guides! A lot of those promotions are for things with all the latest bells and whistles and there’s always a new release dropping every Tuesday – or something like that.

It’s fast fashion and it’s coming for the pet industry! But not everything is built to last or designed with intention. I sometimes see dog products and think, “the person who made this has never met a dog!”

This is exactly why I’m excited to bring you a conversation with someone who really knows dogs and how to design products we really need for our lives together. Jane Lee from WildeBeest created a line of no-frills, functional everyday accessories. She’s pretty much the anti-fast fashion of dog gear. I’ve been using Wildebeest dog gear for a while now and I can see how much attention is put into the designs so there’s nothing unnecessary. Every tab, reflective strip or D-ring has a purpose!

Jane told me about how she finds inspiration, her design process and how she works with seasonal cycles to guide her creative process and productivity.

If you enjoy this interview and want to check out Wildebeest, use code TORI15 to get a discount at

Functional, Everyday Dog Gear that Lasts

Jane Lee is the founder and product designer at Wildebeest, a San Francisco-based indie brand that makes no-frills, functional, everyday gear for dogs and dog lovers. Jane is also dog mom to a 13 year old chihuahua-terrier rescue named Shelby.


  • How Jane saw a hole in the marketplace
  • When and why Jane decided to pivot away from her original product
  • Why a warranty is a big part of the Wildebeest business
  • How Jane balances wearing many hats in her business
  • How she uses seasonal cycles to work through her creative and productive energy flows



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You can also see all the episodes on the Podcast page of my site.

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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


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