Esther Salata is the founder of Benesafe Solutions. She created a pet-safe pest control product that safely kills mosquitos in your backyard while keeping you, your pets, and the environment safe. It was important to her to use natural, plant-based ingredients. This is where her background in biology came in handy to find what ingredients would be really effective and the regulations around different pesticides.
In addition to her own findings, Esther found mosquito labs and reached out to professors to see who would be able to help her conduct a scientific study of her product. She explains why this kind of efficacy data was needed to justify the business. Benesafe turned out to be more effective than the learning competitor – so I’d say that study was definitely worth it!
Running a minority woman-owned business all by herself, Esther has to play the part of marketing, sales, distribution, website development, social media management… and everything else it takes to start and grow a business. She shared with me the struggles of being a one-woman operation.
Her advice is to embrace your struggles and failures because they mean you’re taking a risk. And you can’t grow without taking some risks.
Pet-Safe Product to Eliminate Fleas, Ticks and Mosquitos from Your Yard
Esther Salata is the Owner and Founder of Benesafe Solutions. She had a mosquito problem in her backyard in Columbus, Ohio and wanted to find a pet-safe treatment for those pesky bugs while keeping her dog Benny, safe.
In 2021, she created Benesafe® Solutions to manufacture and sell plant-based insect control sprays that are safe for people, pets, and the environment. Unlike other common pest control products, their solutions are created without harsh chemicals. Esther’s goal is to be the next household backyard bug spray brand that people turn to when treating their property.
OVERVIEW OF THIS EPISODE:
- Why Esther decided to start a business
- The ingredients that were found to be effective in Esther’s experiments
- Details about the various products that Benesafe Solutions offers
- The best practices for using Benesafe’s mosquito treatment
- How to create a relationship to establish a scientific experiment
- Balancing the regionally seasonal nature of an outdoor-based product
- What Esther wish she knew when she first started her business
WHERE TO FIND ESTHER:
- Website: benesafesolutions.com
- Instagram: @benesafesolutions
- Facebook: @benesafesolutions
- YouTube: Benesafe Solutions
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