Esther Salata is the founder of Benesafe Solutions. She created a pet-safe pest control product that safely kills mosquitos in your backyard while keeping you, your pets, and the environment safe. It was important to her to use natural, plant-based ingredients. This is where her background in biology came in handy to find what ingredients would be really effective and the regulations around different pesticides.
In addition to her own findings, Esther found mosquito labs and reached out to professors to see who would be able to help her conduct a scientific study of her product. She explains why this kind of efficacy data was needed to justify the business. Benesafe turned out to be more effective than the learning competitor – so I’d say that study was definitely worth it!
Running a minority woman-owned business all by herself, Esther has to play the part of marketing, sales, distribution, website development, social media management… and everything else it takes to start and grow a business. She shared with me the struggles of being a one-woman operation.
Her advice is to embrace your struggles and failures because they mean you’re taking a risk. And you can’t grow without taking some risks.
Pet-Safe Product to Eliminate Fleas, Ticks and Mosquitos from Your Yard
Esther Salata is the Owner and Founder of Benesafe Solutions. She had a mosquito problem in her backyard in Columbus, Ohio and wanted to find a pet-safe treatment for those pesky bugs while keeping her dog Benny, safe.
In 2021, she created Benesafe® Solutions to manufacture and sell plant-based insect control sprays that are safe for people, pets, and the environment. Unlike other common pest control products, their solutions are created without harsh chemicals. Esther’s goal is to be the next household backyard bug spray brand that people turn to when treating their property.
OVERVIEW OF THIS EPISODE:
- Why Esther decided to start a business
- The ingredients that were found to be effective in Esther’s experiments
- Details about the various products that Benesafe Solutions offers
- The best practices for using Benesafe’s mosquito treatment
- How to create a relationship to establish a scientific experiment
- Balancing the regionally seasonal nature of an outdoor-based product
- What Esther wish she knew when she first started her business
RESOURCES MENTIONED:
WHERE TO FIND ESTHER:
- Website: benesafesolutions.com
- Instagram: @benesafesolutions
- Facebook: @benesafesolutions
- YouTube: Benesafe Solutions
Did you find this episode helpful? PLEASE SUBSCRIBE AND REVIEW!
You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!
If you love what you hear and want to support my efforts to shine a light on more women making it work in their pet business, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.
You can also see all the episodes on the Podcast page of my site.
Spend Less Time Working, and More Time with Your Dog
The Wear Wag Repeat Resource Guide has over 160 apps, tools and resources recommended by my podcast guests that will help you run an efficient and successful pet industry business!
0 Comments