In this solo episode, I’m sharing some tips on how to break down your customer’s wants so you can sell them what they need. To have a successful pet business, it’s important that pet parents have a ton of trust in you and your brand. The best way to do that is to figure out what your customer values, share stories that help build trust and then show them how your products and services will help them.

The most reliable way to communicate with your audience and build that long-term trust is with email. This week I’m partnering with my 2 favorite email marketing tools for Black Friday Special Deals! Get all the details here: https://wearwagrepeat.com/2022-black-friday-deals/

Using Customer Psychology to Increase Your Sales

How well do you know your customers and what motivates them? Are they motivated by saving money or having the best of the best? It’s important that you know what matters to them so you can tell stories in a way that helps your customer trust that you have what they (and their pet) needs!

This is my final solo episode of the year and leads us into 4 weeks of great interviews plus my 250th episode! For the 250th episode, I’m looking for your input on your favorite podcast moments to include in a compilation episode. Keep an eye out for posts and emails where you’ll be able to voice your opinion!

OVERVIEW OF THIS EPISODE:

• What’s happening with Black Friday this year
• The benefits of ConvertKit
• Why Liz Wilcox’s training material is so valuable
• Tori is fostering puppies!
• What’s coming up on the podcast through the rest of the year
• How to not come across as a sleezy salesperson
• Telling customers how a product or service is going to benefit them

RESOURCES MENTIONED:

• ConvertKit’s Creator Plan
• Liz Wilcox Email Marketing Membership
• Podcast Episode 232: Run Your Rescue Like a Business with Petco Love President Susanne Kogut
• Podcast Playlist Quiz

Did you find this episode helpful? PLEASE SUBSCRIBE AND REVIEW!

You can listen to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher, Google Play and many other podcast players. Subscribe so you don’t miss a single dog-inspired episode!

If you love what you hear and want to support my efforts to shine a light on more women making it work in their pet business, please leave a review for my show on iTunes. More reviews help more people discover the show and hear our stories! Reviewing Tip: If you’re on a computer, open the link then click “Listen on Apple Podcasts” and scroll to the bottom to write a review.

You can also see all the episodes on the Podcast page of my site.