Podcast Episode 247: Pinch-Me Moments from Springer’s Shannon Ross

In this episode, I’m talking with Shannon Ross about her pet product business Springer. She shares the origin story of the brand and their first product. In just the last year since launching, the business has grown pretty rapidly!

Shannon has been able to partner with trend-setting brands and even appear on national television. You won’t be surprised that none of this was by accident. Shannon has a clear vision for the brand and where it’s headed. One of the ways she’s bringing her vision to life is by running the business remote-first. That means her whole team works remotely and is encouraged to travel and enjoy life while growing Springer. I was so inspired to hear about Shannon’s time spent in Costa Rica and her plans to travel to India next year, while never missing a beat in the business.

Would you be able to do that? It takes organization, planning and really intentional operating procedures. But it sounds like a dream life! I’m totally in!!

Before we hit play on this great interview, I want to thank PetPocketbook for sponsoring the podcast this month If you have a dog walking or pet sitting business, head over to petpocketbook.com to check out this all-in-one software to run your business on the go.

What Sets Springer Apart from Other Pet Brands

Shannon Ross, founder + CEO of Springer, is obsessed with dogs and good design. Coming from a long line of inventors and business owners, she learned about the importance of innovation from a young age. After failing to find products that met her lifestyle needs for her pup Rishi, she founded Springer, to design one-of-a-kind products that combine form with function. In just a year since launching, this 26-year-old has grown a profitable bootstrapped international brand that was featured on Shark Tank, is collaborating with brands like Outdoor Voices, and has been featured in People, Good Morning America, and Real Simple, just to name a few.


  • How Springer came to be
  • How Shannon formed a collaboration with Outdoor Voices
  • What makes the Springer bottle unique
  • How Shannon gets help in choosing new product designs
  • How Shannon lives a nomadic life while running a business
  • “Pinch me” moments that Shannon has experienced with Springer




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Tori Mistick Labrador Dog Mom Blog

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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.


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