I sat down with Katie Miller of Forever Homes Communications to talk about elevating your pet brand beyond Instagram. Katie and I both agreed that we’ve made a lot of friendships and connections through Instagram, but that email is the key to connecting with your core audience. Email also lets you segment your audience in a way that social media doesn’t.
One thing that I was surprised to learn in this conversation is that Katie started a daily email newsletter. Every day she features small business and animal rescue news while also promoting her own online marketing services. That goes to a segmented list of people who signed up for the daily newsletter.
This conversation also took a little detour to touch on the new AI copywriting craze ChatGPT. Can you use this tool to write your emails and blog posts? Hear what Katie and I think!
If you love this conversation and want to learn more about email, copywriting and the latest tools to grow your pet business online, come join us in Wear Wag Repeat Society! My monthly membership is currently open for enrollment. We’re getting ready to kick off a social video challenge with a BINGO board I created (since it’s bingo, yes there will be prizes!).
Katie Miller of Forever Homes Communications
Katie Miller lives in Charlotte, NC with her husband, 10 year old daughter, two pups, two cats, and a hamster. She started Forever Homes Communications to support small businesses and homeless pets. After serving as an animal rescue volunteer for ten years Katie experienced some volunteer burnout and changes to her availability to donate her time.
Through Forever Homes Communications she’s able to stay engaged with the pet community by contributing her writing skills to rescues and petpreneurs to optimize their online marketing strategy. Overall, Katie’s mission is to help tell the story of pet businesses and social entrepreneurs so they can make a bigger impact in their communities.
OVERVIEW OF THIS EPISODE:
- The risks of being too focused on Instagram for your marketing
- What Katie recommends you do first to expand your marketing strategy
- Why an email subscription list is a reliable standard
- How Katie found inspiration to write a daily newsletter for her subscribers
- Is there value in the ChatGPT AI copywriting technology?
- Essential templates and tools for building newsletters and websites
- The importance of connecting with dog mom business owners
RESOURCES MENTIONED IN THIS EPISODE:
WHERE TO FIND KATIE:
- Website: foreverhomesco.com
- Instagram: @foreverhomesco
- Facebook: @foreverhomesco
- Pinterest: @foreverhomesco
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