In the span of 5 years, Liz Wilcox grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure businesses where she teaches entrepreneurs to simplify the whole “email marketing thing”.
She’s best known for her 4500+ user email marketing membership (I’ve been a member for 3 years), her 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
In this interview, Liz goes along with my Networking Theme of Q4 and highlights how email is an amazing tool for collaboration and connection.
We talk about:
- How to use email to build real connections with your subscribers
- How sharing other people’s content in your emails builds your trust and authority
Liz also told me the story of her first digital product. It was a collaboration with other RV travel bloggers back when she had her first website. While telling this story, Liz invites you to steal her idea for a pet-inspired twist! I’m so in… wait until you hear it and reach out to me if you want to collaborate on this idea!
→ Get your paws on Liz Wilcox’s FREE email templates!
Why Getting Personal in Your Pet Business Emails Creates Authentic Connections… and Sales!
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 4500+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.
OVERVIEW OF THIS EPISODE:
- The most important thing to know about creating a newsletter
- How to only spend 20 minutes writing an email
- Tips for building personal connections via email broadcasts
- Why Liz promotes the services of other businesses
- How Liz formed collaborations to create her first digital product
- Getting started with affiliate programs
RESOURCES MENTIONED:
WHERE TO FIND LIZ:
- Website: https://lizwilcox.com/
- Instagram: @thelizwilcox
- Facebook: The Email Sound Booth
- Twitter: @TheLizWilcox88
- Get free email templates from Liz Wilcox!
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