Podcast Episode 64: Crowdfunding Your Pet Product Idea with Gretchen Dill of Muttruk

In today’s episode, we’re talking about a much-requested topic – Kickstarter! Today’s guest has a live Kickstarter campaign that already been successfully funded and continues to gain support. Hear about how she prototyped her design with the help of her mom’s sewing skills and then found a manufacturer when she was ready to produce at scale. Of course, you’ll also want to hear about her rescue dogs who inspired the product and this entrepreneurial venture.

PodcastEpisode64CrowdfundingYourPetProductIdeawithGretchenDill

A BETTER BACKPACK FOR OUTDOOR ADVENTURES WITH YOUR DOG

MuttRuk founder Gretchen Dill is all about encouraging outdoor adventure with dogs. Her innovative backpack design meets the needs of both humans and dogs in one great pack. Gretchen worked as a graphic designer for 12 years and through MuttRuk has found her passion for product design and entrepreneurship. She hopes her design will inspire ease and confidence while adventuring outdoors with your dogs! Water treats, waste bags… this pack has a spot for it all, in addition to keeping your essentials handy too!

(00:00) Intro
(00:29) Introducing Gretchen Dill
(04:06) Gretchen Dill’s Inspiration for making her new product design
(15:13) What led Gretchen to crowdfund this project on Kickstarter
(17:22) What have you learned about the crowdfunding process
(19:48) Tips on making a good video for Kickstarter
(21:38) How to get the interest of the crowd
(24:06) The backstory of how Phoenix and Lander came into Gretchen’s life
(27:27) Where to find Gretchen Dill

FIND GRETCHEN DILL:

Website
Facebook
Instagram
Twitter
Pinterest
YouTube

CHECK OUT THE SHOP!

The Wear Wag Repeat Shop is OPEN! to check it out and don’t forget to tag me on Instagram @tmistick if you liked this episode or order anything from the shop.

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You can also see all the episodes on the Podcast page of my site.

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Tori Mistick

Tori Mistick

Tori Mistick is a certified Canine Enrichment Specialist and the founder of Wear Wag Repeat, where she helps dog lovers bring more joy and purpose to everyday life with their pups. Inspired by her late Labrador Lucy, Tori believes that enrichment is bonding, not babysitting. You might have seen her sharing a DIY enrichment tutorial on TV or social media. Her approachable tips have reached millions through features in Good Morning America, the Wall Street Journal, and more. Tori has over 15 years of digital marketing experience and a top-rated podcast with over a quarter million downloads! She's also a professor of multimedia at Point Park University.

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Get To Know Tori

Pack Leader

Tori Mistick is a certified canine enrichment specialist and multimedia creator who teaches simple, science-based ways to ease your dog’s boredom and anxiety. As seen in The Wall Street Journal and Good Morning America. Tori has been blogging about dogs since 2013.

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Inspired by Lucy, a certified therapy dog, and Burt, a 14-year-old Chocolate Lab who loves Barn Hunt. Lucy’s legacy is the foundation of this blog, while Burt is still here, helping test enrichment ideas for senior dogs.

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