🎁 PET BIZ FRIENDS! Save $100+ on My Most Popular Offers → LAST CALL!

Podcast Episode 64: Crowdfunding Your Pet Product Idea with Gretchen Dill of Muttruk

In today’s episode, we’re talking about a much-requested topic – Kickstarter! Today’s guest has a live Kickstarter campaign that already been successfully funded and continues to gain support. Hear about how she prototyped her design with the help of her mom’s sewing skills and then found a manufacturer when she was ready to produce at scale. Of course, you’ll also want to hear about her rescue dogs who inspired the product and this entrepreneurial venture.

PodcastEpisode64CrowdfundingYourPetProductIdeawithGretchenDill

A BETTER BACKPACK FOR OUTDOOR ADVENTURES WITH YOUR DOG

MuttRuk founder Gretchen Dill is all about encouraging outdoor adventure with dogs. Her innovative backpack design meets the needs of both humans and dogs in one great pack. Gretchen worked as a graphic designer for 12 years and through MuttRuk has found her passion for product design and entrepreneurship. She hopes her design will inspire ease and confidence while adventuring outdoors with your dogs! Water treats, waste bags… this pack has a spot for it all, in addition to keeping your essentials handy too!

(00:00) Intro
(00:29) Introducing Gretchen Dill
(04:06) Gretchen Dill’s Inspiration for making her new product design
(15:13) What led Gretchen to crowdfund this project on Kickstarter
(17:22) What have you learned about the crowdfunding process
(19:48) Tips on making a good video for Kickstarter
(21:38) How to get the interest of the crowd
(24:06) The backstory of how Phoenix and Lander came into Gretchen’s life
(27:27) Where to find Gretchen Dill

FIND GRETCHEN DILL:

Website
Facebook
Instagram
Twitter
Pinterest
YouTube

CHECK OUT THE SHOP!

The Wear Wag Repeat Shop is OPEN! to check it out and don’t forget to tag me on Instagram @tmistick if you liked this episode or order anything from the shop.

SUBSCRIBE AND REVIEW

Subscribe to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher or Google Play so you don’t miss a single fun and inspiring episode!

If you love what you hear and want to support my efforts to shine a light on more creative dog moms, please leave a review for my show on iTunes*. For every review, I give Lucy an extra special treat… how could you deny her?! *If you’re on a computer, open the link then click View in iTunes to write a review.

You can also see all the episodes on the Podcast page of my site.

Tori Mistick

Tori Mistick

Tori Mistick is the founder of Wear Wag Repeat and a professor of multimedia at Point Park University. With over 15 years of digital marketing experience, she transformed her passion for pets into a thriving platform, helping over 450 petpreneurs grow their businesses. Her advice reaches millions of pet lovers through features in the Wall Street Journal, Good Morning America, and more. Tori's popular podcast has nearly 200,000 downloads featuring the most successful women in the pet industry. A devoted Labrador enthusiast for over 20 years and certified Canine Enrichment Specialist, Tori is a trusted expert in the pet world.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tori Mistick Labrador Dog Mom Blog

Get To Know Tori

Pack Leader

Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.

LEARN MORE

Lucy and Burt Wear Wag Repeat

The Pups

Lead Lab Techs

Lucy + Burt are the chocolate labrador duo in charge of testing toys, recipes and activities.

Get to Know the Dogs

CAUSES WE SUPPORT

Action for Animals