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Podcast Episode 64: Crowdfunding Your Pet Product Idea with Gretchen Dill of Muttruk

In today’s episode, we’re talking about a much-requested topic – Kickstarter! Today’s guest has a live Kickstarter campaign that already been successfully funded and continues to gain support. Hear about how she prototyped her design with the help of her mom’s sewing skills and then found a manufacturer when she was ready to produce at scale. Of course, you’ll also want to hear about her rescue dogs who inspired the product and this entrepreneurial venture.

PodcastEpisode64CrowdfundingYourPetProductIdeawithGretchenDill

A BETTER BACKPACK FOR OUTDOOR ADVENTURES WITH YOUR DOG

MuttRuk founder Gretchen Dill is all about encouraging outdoor adventure with dogs. Her innovative backpack design meets the needs of both humans and dogs in one great pack. Gretchen worked as a graphic designer for 12 years and through MuttRuk has found her passion for product design and entrepreneurship. She hopes her design will inspire ease and confidence while adventuring outdoors with your dogs! Water treats, waste bags… this pack has a spot for it all, in addition to keeping your essentials handy too!

(00:00) Intro
(00:29) Introducing Gretchen Dill
(04:06) Gretchen Dill’s Inspiration for making her new product design
(15:13) What led Gretchen to crowdfund this project on Kickstarter
(17:22) What have you learned about the crowdfunding process
(19:48) Tips on making a good video for Kickstarter
(21:38) How to get the interest of the crowd
(24:06) The backstory of how Phoenix and Lander came into Gretchen’s life
(27:27) Where to find Gretchen Dill

FIND GRETCHEN DILL:

Website
Facebook
Instagram
Twitter
Pinterest
YouTube

CHECK OUT THE SHOP!

The Wear Wag Repeat Shop is OPEN! to check it out and don’t forget to tag me on Instagram @tmistick if you liked this episode or order anything from the shop.

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Subscribe to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher or Google Play so you don’t miss a single fun and inspiring episode!

If you love what you hear and want to support my efforts to shine a light on more creative dog moms, please leave a review for my show on iTunes*. For every review, I give Lucy an extra special treat… how could you deny her?! *If you’re on a computer, open the link then click View in iTunes to write a review.

You can also see all the episodes on the Podcast page of my site.

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Tori Mistick is the ultimate Dog Mom Lifestyle blogger with a passion for style, chocolate labs and the color pink. Based in Pittsburgh, PA.

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