Podcast Episode 68: The Business Side of Dog Training with Veronica Boutelle

When you think about working with dogs, probably one of the first careers you think of is dog training… yet I haven’t covered that topic very much on this show. That’s why I’m so excited to share with you this interview with a woman who has spent that last 15 years helping dog trainers create successful businesses. There’s way more to it than learning basic commands – you also need to know how to run and market a small business. No matter what you do in the pet industry, I know you’ll get a lot from this episode!

The Business Side of Dog Training

Veronica Boutelle is the author of several books, including How To Run a Dog Business: Putting Your Career Where Your Heart Is. Through her business, dogbiz, she and her team help dog trainers start, grow, and run thriving businesses through one-on-one consulting, dogbiz University courses, and a suite of dog business products. Veronica writes regular business columns for multiple industry journals, and is a sought-after speaker at dog training schools and conferences across the country and internationally.

Create a Dog Training Business Veronica Boutelle

Topics Discussed in this episode:

  • How Veronica went from dog trainer to starting a business
  • Taking the leap to make dog training your career and how to make the transition
  • The keys to success for running a dog training business
  • The importance of becoming certified
  • How to market your dog training business and why it’s important

Find Veronica Boutelle

Resources Shared in this episode:

Create a Dog Training Business Veronica Boutelle


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Tori Mistick is a blogger, podcaster and certified Canine Enrichment Specialist. You might call her a professional dog mom! Tori has a soft spot for senior dogs and loves the color pink. Based in Pittsburgh, PA.


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