fbpx

In this episode, we get to hear from a press and publicity expert who specializes in pet stories and brands. Learn how to translate your popular social media posts into press coverage, what you need to include in a pitch email and also hear about how you can use the media to make a difference in pet’s and people’s lives. Today’s guest is also a pet blogger and she has some great suggestions to get your own pet blog filled with engaging stories.

How to Get Press Coverage for Your Pet Brand

Rachel Spencer is a freelance journalist and pet blogger based in the U.K. who specializes in writing about pets and people doing amazing things for animals and helps petpreneurs win media coverage. Rachel also runs a course about blogging for pet businesses and consults with pet brands on their content and media strategies.

Topics Discussed in this episode:

  • How Rachel became inspired to work with pets
  • What questions to ask yourself to form a pitch
  • The importance of sending out press releases
  • What information to include in an email to press outlets
  • Why Rachel started the Publicity for Pet Businesses Blog
  • Advice for what to blog about and how often

Resources:

Find Rachel Spencer:

 

CHECK OUT THE SHOP!

The Wear Wag Repeat Shop is OPEN! to check it out and don’t forget to tag me on Instagram @tmistick if you liked this episode or order anything from the shop.

SUBSCRIBE AND REVIEW

Subscribe to the Wear Wag Repeat Podcast through Apple Podcasts, Stitcher or Google Play so you don’t miss a single fun and inspiring episode!

If you love what you hear and want to support my efforts to shine a light on more creative dog moms, please leave a review for my show on iTunes*. For every review, I give Lucy an extra special treat… how could you deny her?! *If you’re on a computer, open the link then click View in iTunes to write a review.

You can also see all the episodes on the Podcast page of my site.

 

*This post may contain affiliate links. 

Pin It on Pinterest

Share This