In this episode, we get to hear from a press and publicity expert who specializes in pet stories and brands. Learn how to translate your popular social media posts into press coverage, what you need to include in a pitch email and also hear about how you can use the media to make a difference in pet’s and people’s lives. Today’s guest is also a pet blogger and she has some great suggestions to get your own pet blog filled with engaging stories.

How to Get Press Coverage for Your Pet Brand

Rachel Spencer is a freelance journalist and pet blogger based in the U.K. who specializes in writing about pets and people doing amazing things for animals and helps petpreneurs win media coverage. Rachel also runs a course about blogging for pet businesses and consults with pet brands on their content and media strategies.

Topics Discussed in this episode:

  • How Rachel became inspired to work with pets
  • What questions to ask yourself to form a pitch
  • The importance of sending out press releases
  • What information to include in an email to press outlets
  • Why Rachel started the Publicity for Pet Businesses Blog
  • Advice for what to blog about and how often


Find Rachel Spencer:



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