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In this episode, I’m talking with Courtney Nichols-Gould of SmartyPaws. She’s on a mission to make your whole family healthier – even your dog! We talk about how to get started in the pet industry, from deciding if your product solves a real problem to how you can get more visibility in a competitive market. Courtney also talks about how important it is to consider the environment and pet parent lifestyles in your business decisions. Stick around to the end of the episode to hear how she met her two rescue dogs – Pig and Bandit.

Working With Vets to Develop Health Supplements for Dogs

Courtney Nichols Gould is the Co-Founder/Co-CEO of SmartyPants Vitamins, the leading maker of premium comprehensive supplements with a commitment to bring more health to more people every day. Since launching online in 2011, SmartyPants has led the industry in making ingredient choices focused on quality and transparency and wrapping them in a delicious package for the whole family… even the four-legged members.

In 2018, SmartyPants launched a sub-brand, SmartyPaws—premium, comprehensive supplements for dogs. As part of their commitment to good health for the real world, SmartyPants supports Vitamin Angels to help get life-changing vitamins to mothers and children at risk of malnutrition and SmartyPaws supports the Humane Society of the United States.

Topics Discussed in this Episode:

  • The nutrients that dogs are typically lacking
  • Supporting animal rescue and conversation efforts
  • How to get the word out about your brand

Resources:

Where to Find Courtney

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