All Wear Wag Repeat Podcast Episodes
Podcast Episode 313: 5 Emails You Need to Send to New Subscribers
On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society about the email welcome sequence for your pet business. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s...
Podcast Episode 309: How Charitable Marketing Raised $300,000 for Animal Rescue
Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets...
Podcast Episode 305: How To Set Prices In Your Pet Business: Julie Swan, Dog Breeder Society
In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. Today we're talking about how to set...
Podcast Episode 302: Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings
On this episode of the Wear Wag Repeat Podcast, we’re digging into the 1st quarter theme of making more money in your pet business. To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the...
Podcast Episode 300: Our Impact for Women in the Pet Industry
Welcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017. Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil...
Podcast Episode 299: Telling Stories Pet Parents Want to Hear: Author Amy Shojai
In this episode, I have the pleasure of getting to know pet author and certified animal behavior consultant Amy Shojai. We get started with Amy’s story of how she got inspired to get into writing about pets while working in a small vet clinic in...
Podcast Episode 297: Sustainable Trends & Women’s Leadership in Pet Nutrition with Natalie Asaro
This episode is all about my favorite theme… collaboration! In talking with Natalie Asaro of Petcurean Pet Nutrition, it was awesome to learn how their team works together with others in the pet food industry. We talked about some of the trends in...
Proven Success Strategies from Women Petpreneurs: Actionable + Inspiring Advice
On the Wear Wag Repeat Podcast, I cover a wide range of themes. On solo episodes and interviews with women petpreneurs, we explore the possibilities and share strategies that can revolutionize your pet business. As we approach 300 episodes I...
Podcast Episode 295: How Your Pet’s Mouth Influences Their Brain and Body
I always have such a great time talking to Dr. Emily Stein of Primal Health (the makers of Teef! Dental water additive). Whenever we chat, she makes super complicated scientific info about our pets easy to understand. For example, I love how she...
Podcast Episode 294: Inside Tori’s 2023 Income Strategy
In this episode solo episode of the Wear Wag Repeat Podcast, I'm pulling back the curtain on my 2023 pet business income goals. Join me as I examine the shifts in my business income streams, the strategies I've used to more than double my affiliate...
Podcast Episode 293: Building a Compassionate Business in the Pet Loss Niche: A Conversation with Remy Bibaud
I'm excited to introduce you to Remy Bibaud, the co-founder of Pet Perennials, a company that has carved out a unique niche in the pet industry by focusing on an often overlooked aspect - pet loss. Remy's journey is a testament to the power of...
Podcast Episode 292: Social Media Playbook for Your Pet Business
Welcome back to another solo episode where I look at the world of social media, a landscape that's constantly evolving, especially for us in the pet industry. And I've got something really special lined up! This episode is a sneak peek into an...
Podcast Episode 291: A Recipe for Success: Scaling an All-Natural Dog Treat Brand
In this episode, I'm sitting down with Kelly Ison, the brilliant mind behind Einstein Pets, an all-natural organic pet treat brand. From her corporate background to shaping a brand deeply anchored in love – both for her dog Abbey and for better pet...
Podcast Episode 290: Does Email Marketing Outperform Social Media for Pet Businesses?
We're diving into one of my favorite topics: email marketing! In this episode, I'll be sharing real numbers from my ConvertKit account and revealing how I achieved an impressive 48% open rate on my emails. Trust me, that's no easy feat. But don't...
Podcast Episode 289: Ellie Hansen’s Mission to Expose Dog Research
In this new podcast episode, I’m talking with Ellie Hansen, the host of the Dog Research Exposed Podcast. Our conversation starts with Ellie's journey into the pet industry. It all began 16 years ago when she opened a pet bakery in Billings, MT....
Podcast Episode 288: Overcome The Overwhelm in Your Pet Business
As a fellow petpreneur, I understand the challenges and overwhelm that come with running a business in the pet industry. That's why I want to share my personal journey and some actionable tips on how to tackle the overwhelm that often creeps in. In...
Podcast Episode 287: Are Dogs Our Pets or Members of the Community?
Today I’m sharing a conversation with Chicago-based dog trainer Daphne Mendoza. Daphne is all about spreading the message of responsible dog ownership. What captivates me about Daphne's story is her background and the unique cultural influences she...
Podcast Episode 286: I Doubled My Ad Revenue with Two Simple Changes to My Pet Blog
In this solo episode, I'm talking about the power of making small changes. I'll share a mind-blowing story about how two simple changes to my blog resulted in doubling my ad revenue. It's a game-changer, and I can't wait to share it with you....
Podcast Episode 285: Bringing Pet Healthcare Home: Carla Finzel on Transforming the Veterinary Industry
In this episode of the Wear Wag Repeat Podcast, we're getting into a heartfelt chat with the lovely Carla Finzel, a District Veterinary Nurse based in the UK. In this conversation, we cover the emotional depths of caregiver compassion fatigue –...
Podcast Episode 284: When to Use a Pet Business Survey
Welcome back to another solo episode of the Wear Wag Repeat Podcast. This one’s all about diving into when to use audience surveys. If you caught episode 282, you remember we discussed the immense value of connecting with our community through...
Podcast Episode 283: Cruelty-Free & Sustainable: Creating Cultured Meat for the Pet Food Industry
In today's episode, we're taking a deep dive into the future of pet nutrition with Dr. Shannon Falconer, CEO and founder of BioCraft Pet Nutrition. Shannon, a biochemist and animal rescue volunteer, is leading a revolution in the pet food industry...
Podcast Episode 282: Best Practices to Create a Pet Business Survey
Are you utilizing the powerful tool of surveys in your pet business? In this solo episode, Tori dives into the essence of understanding what your audience really thinks about your products, services and more. What if the feedback you receive could...
Podcast Episode 281: Creating Products to Solve Problems: Lisa Lane of Rinseroo
On this episode, I’m chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution. One of those solutions is the Rinseroo. I...
Podcast Episode 280: What if growing your pet business was easy?
Are you struggling with perfectionism? Join the club! In this episode I hope we can all learn to embrace "done is better than perfect". I’ll share a story about a retreat I recently went on with a few entrepreneurial friends that has inspired me to...