If you’re dreaming of turning your passion for dogs into a profitable business, you’ve come to the right place! As the founder of Wear Wag Repeat and a 15-year veteran in the pet industry, I’ve built a thriving multi-platform pet business!

From my award-winning blog to my podcast with over 350 episodes and 250,000+ downloads, plus a membership community for petpreneurs that’s helped more than 150 women grow their pet businesses.

Let me be straightforward: launching a dog business takes more than just loving pets. It requires strategic planning, stand-out branding, and the right support system.

The good news? I’ve done a lot of the hard work for you by interviewing top entrepreneurs in the pet industry and testing out a lot of their advice myself as I”ve build Wear Wag Repeat over the past decade plus!

In this comprehensive guide, you’ll discover:

• The #1 essential element every successful pet business needs (hint: it’s not what most people think!)
• How to create a viable career in dog walking and pet sitting
• Strategies for developing innovative pet products that actually solve problems
• Expert branding advice specifically for pet businesses
• Why in-person connections are still important these days 
• Supportive resources available to help you succeed

Whether you’re considering a dog walking service, dreaming of creating innovative pet products, or planning to open a brick-and-mortar pet shop, the actionable advice in this article will help you get started on the right path.

The Key to Starting a Successful Dog Business

Before we dive in, I want to share my number one piece of advice about working with pets. I’m not going to make you scroll to the end… I’m telling you up front!

Passion.

Yep, that’s right, it’s just one word, but it’s the most important element of your new business. It’s hard to start a new pet business. You’ll run into more challenges than you can imagine. What will keep you motivated to pursue your dream is passion.

If you have a passion for dogs and the people who love them, that will come through in everything you do. It will make it easier to shrug off the criticism that you’ll undoubtedly receive at some point. It will make you keep asking after getting 10 “no’s” in a row. And it will also make your products and services better than the competition!

Your passion for dogs is what will make you a success! All of the other advice in this post will just make it easier and faster for you to become a success. Ready to fast track… keep reading!

Can Dog Walking be a Viable Career?

I remember when I was a little girl, I dreamed of growing up to become a veterinarian and a fashion designer. It’s pretty funny how close I was to what I’m actually doing now as a dog mom lifestyle expert!

What’s changed in those 25 years is that the pet industry has grown so much and now there are so many more options to work with pets than just as a veterinarian.

The “pet parent” culture has grown so much that there are so many new ways to cater to people and their dogs. Dog moms and dads want the best for their fur babies!

I was really inspired by a conversation I had with Adina Silberstein of Queenie’s Pets. “I started Queenie’s in 2006. Before that, I was in the service industry and worked as a teacher. While I was doing that I realized that I always wanted to work with animals, but I didn’t want to be a veterinarian. I didn’t want to deal with blood or death.”

“It took me a while to figure out that dog walking and sitting is actually a viable career. When I took the leap and jumped in, it worked miraculously! I started walking dogs in my area as a side gig. Then, when I came back to my hometown people naturally started asking me if I could walk their dogs.” Her business grew from there!

You Can Create Something that Makes Dog’s Lives Better

One of the most rewarding things about working in the pet industry is that what you do can actually make dogs’ lives better. By sharing homemade treat recipes, starting a dog walking service, photographing shelter pets or inventing a new product… you can make something better and easier for someone!

Although nobody can re-invent the wheel, there are tons of products that pet parents use every day that can be reimagined and improved to bring more joy or more function.

Marilyn Pianelli of Headlight Harness told me that she and her husband looked everywhere for a harness that their dog couldn’t get out of with an LED light built in for walking around their neighborhood at night.

“I thought there definitely has to be something out there. But there’s nothing out there! The first harness my husband made himself, and it was very interesting, but it was so bright.”

“As we went through the process, we kept adding things. We wanted to make the harness with a handle that you could use to secure your dog in the car as well. So we kept adding more and more features until we felt we had created the perfect harness.”

Grow Your Pet Business with Unique Branding

When you’re starting your pet business you need to have a really clear idea of what your brand stands for. In addition to a logo and color scheme, a brand is what your dog business represents.

I talked to Kaila Piepkow of Dox Design about this topic. “Looking good is just one part of branding. There are designers and freelancers on sites like Fiverr who can create a logo for you for around $5. But that is definitely not what we believe in at Dox. We believe in getting to the heart of your brand and figuring out your why. So, I ask the hard questions.”

Kaila continues to explain that, “If someone comes to me and says, “I want a new logo,” I will ask why. Because that new logo they’re asking for might not even be what they need to get to their goal. They may want a new logo because they want to increase sales.”

“However, if I look at their website and they don’t even have a call to action to go to their store then I let them know a logo may not be what they should be focused on.”

Your brand is made up of many different elements, from your logo to your product descriptions and the cards you hand out to potential customers. But it’s always rooted in why. Why are you doing this? Answer that and you’ll have a strong brand!

Dog Businesses Thrive In the Real World

What sets the pet industry apart from a lot of other areas is that consumers are still learning about things for their pets in person. There’s a very real-world, tangible element to pet products. They can’t just look good in Instagram photos, they need to be tested out by real dogs and people.

The dog park is one of my favorite places to discover new products and advice for my dogs. Pet parents are all doing a ton of research to find the best things for their fur babies and I learn more talking to them than getting lost in a crazy comment thread online.

As a business owner, this means you can make an impact by getting out there and talking to people face to face. There are tons of events, dog walks, pet expos, and more that you can attend. Use these as an opportunity to show off what you do and also to learn about what people need.

Candace D’Agnolo of Pet Boss Nation told me that, “In the pet industry, the internet is not putting brick and mortar out of business. Out of all the pet supplies bought in the country, only 9% are bought online. That means that over 90% of people are going in person to buy their pet supplies.”

“Keep in mind that most people want to shop at a brick and mortar because of the experience. So think about the customer service, selection and the sensory experience in your shop.”

Don’t have your own store? That’s OK! Think about how you could partner or collaborate with one in your area for a pop-up shop or special event.

I’ve also had a ton of success organizing dog mom nights at outdoor concerts and pack walks. Not only do I get to meet other passionate pet parents, but with these events, I establish myself as a dog mom lifestyle expert. In the long run, that will grow my business.

The Pet Industry is Supportive of New Businesses

Any business will need help at some point, and there’s no shame in asking for it. The best thing about starting a business in the pet industry today is that there are so many resources at your fingertips (including my own online courses!). This community is extremely supportive and helpful with any roadblocks that I hit. Just don’t be afraid to reach out.

When I talked to Mandy Diaz of Pawty in a Box she explained that, “there’s a whole movement of women supporting each other. We’re in a new age to lift each other up. When you find like-minded women who inspire you, you do the same in return for another woman.”

“That’s the whole thing with entrepreneurship, right? It’s not a straight line all the way up to success. When you go down the yellow brick road, you’re going to hit roadblocks. But that’s part of the beauty of it.”

Some resources that I’ve used as a support system are facebook groups like Wear Wag Repeat Labs, Pet Blogger Support Group, She Podcasts, and Boss Project.

>> I also host a membership community called Wear Wag Repeat Society to help women start and grow successful pet industry businesses online. If the society isn’t open right now, get on the waitlist! 

Ready to Launch Your Successful Dog Business?

Now that you’ve learned the key strategies from five successful women in the pet industry who I’ve had on my podcast, you have the actionable insights to start or level up your own dog business!

Remember, your passion for pets is your greatest asset. That’s what will keep you going even when business is challenging. 

As someone who’s grown Wear Wag Repeat from a passion project to a thriving multi-platform pet business over the past decade, I can tell you firsthand: there’s never been a better time to enter the pet industry. The market is booming! Gen Z and Millenial pet parents are spending more than ever to give their dogs the best lives, and there’s always room for innovative businesses that genuinely improve dogs’ lives.

Take Your Next Steps:

1. Download my FREE “30 Days from Pet Lover to Pet Pro” Action Plan 

I created a day-by-day roadmap to help you turn your passion for pups into a real business in just one month! This practical 30-day action plan will walk you through:

• Finding your perfect pet business idea
• Creating your brand and pricing strategy
• Getting your first customers
• Building a foundation for long-term success

This isn’t just theory—it’s the exact framework I’ve used to help hundreds of pet entrepreneurs get started. Just enter your email below for instant access!

2. Share this guide with other aspiring pet entrepreneurs

Know someone else who dreams of working with dogs? Use the social sharing buttons below or save the image to Pinterest to spread the knowledge and support other women in pursuing their pet business dreams.

3. Join the Wear Wag Repeat community

If you’re serious about growing a successful pet business, consider joining Wear Wag Repeat Society, my membership community where I provide monthly marketing lessons, accountability, and support specifically for petpreneurs. 

The path to pet business success isn’t always straightforward, but with passion, strategic planning, and the right support system, you can create a thriving business that brings joy to both dogs and their people. I can’t wait to see what you create!

DID YOU LIKE THIS POST? Here’s more inspiration for your pet biz adventure:
What is a Petpreneur: A Guide to Become a Pet Industry Entrepreneur
How to Figure out the Best Blog Topics for Your Pet Business
Best Social Media Platforms for Pet Businesses 
Expand Your Pet Business with Digital Products: 12 Ideas You Can Do Today

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